The new platform, which is currently in development, will combine elements of user generated content, in-house production and animated content from partners. Crucially, it will also draw upon the incredibly successful social layer of the Moshi Monsters site, enabling kids to rate content, discuss it with their friends and vote for what they'd like to see.
"We have 35 million registered users and over 7m monthly unique visitors which gives Moshi greater reach than most broadcasters" commented Michael Acton Smith "We're set to shake up the kids TV industry and let kids decide what they'd like to watch, rather than what commissioning editors think they'd like to watch.'
Mind Candy are keen to connect with content creators who would like to show their work on Moshi.TV.
Michael will be speaking about Moshi TV at the Kidscreen summit tomorrow:
'Moshi Monsters: The making of a $100m Transmedia Hit' (Kidscreen Summit 11:30am, Friday 18th February)