MOTION-CONTROL GAME PRODUCTION HOUSE SIDE-KICK FUNDED BY STRATEGIC INVESTORS WEKIX AND KIMA VENTURES Israeli Development Studio

RAMAT GAN, Israel– June 3, 2010– Side-kick, a leading independent developer and producer of motion control games for next-generation game consoles and digital living rooms, today announced that it has closed its first round of investment. The funding will enable the company to further establish its production capabilities and explore additional co-productions for its portfolio of natural user interface and gesture based titles. The round was lead by Wekix and Kima Ventures and included private investors.

“We now have strategic investors on board and the necessary funding to develop and co-invest in the creation and development of sought after, leading edge productions for the soon to be released platforms that use motion based interfaces such as Microsoft's Project Natal, Sony's Move and Nintendo’s Wii,” said Guy Bendov, CEO of Side-kick.“The Wekix team brings years of experience in content production and the management of digital media. Kima Ventures brings its strategic network in Europe and the Internet. Our investors bring additional access to the market and partnership opportunities to Side-kick.”

"Side-kick offers a unique opportunity to invest in a team that is very experienced with a technology that is set to revolutionize the market," said Shay Hasson, managing partner, Wekix.“We believe this gives Side-kick an advantage in that they can utilize the new interfaces to create great content while other studios are behind in the learning curve.”

Side-kick will be showing titles currently in development at E3, the Electronic Entertainment Expo, in Los Angeles June 15th-17th.

About Wekix

WeKiX is an early stage media, content and technology accelerator investing in companies that innovatively leverage information technology to create high growth business opportunities in media, entertainment, iPTV, telecommunications and online content industries. http://www.wekix.com

About Kima Ventures

The Kima Ventures fund was started in 2010 by entrepreneurs for entrepreneurs. Its goal is to support and finance innovative companies with seed capital all over the world. Kima Ventures partners with the best business angels and venture funds, and invests primarily in projects that meet a simple need and have a simple business model. http://www.kimaventures.com

About Side-kick

Side-kick is a production house specializing in video game systems that use human gestures as the game controller. The company was created by veteran games industry entrepreneurs and the technical team behind key strategic game demos used in presentations for the PrimeSense camera, the leading“depth camera” technology. Side-kick’s close ties with motion control technology pioneers provide the company with unique access to new features, faster development cycles and the enhanced ability to create ground-breaking games. Side-kick is backed by Wekix, Kima Ventures, Jasmine Group and private investors. For more information, please visit: http://www.sidekick.co.il

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Contact

International Digital Entertainment Agency

Sean Kauppinen

+1-415-299-2156

sean@ide-agency.com


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