LONDON/HAMBURG - January 20, 2014: - Multiplay, organiser of the United Kingdom’s biggest gaming festivals, is pleased to announce a year-long partnership with Razer™, a world leader in entertainment devices and software. As part of the deal, Razer will serve as the official Tournament Sponsor for League of Legends ® at all Insomnia festivals in 2014.
Beginning with Insomnia51, April 18 to April 21 at Coventry’s Ricoh Arena, this partnership bolsters an on-going relationship between Multiplay and Razer™, which began with Razer’s sponsorship commitments with Insomnia last year. It also guarantees some of the largest League of Legends ® prize pools in the UK for the year.
There are 70 million-plus registered players and more than 32 million daily active users playing League of Legends ®, making it one of the most popular games in history.
With generous prize pools for the Razer™ League of Legends ® Challenger Cup at every Insomnia event, this year’s Festivalsunderscore the combined commitment of Multiplay and Razer™ to its vibrant and wide reaching gaming communities.
Minimum prize pools for each Insomnia festival are currently as follows:
Insomnia 51 £5,000
Insomnia 52 £7,500
Insomnia 53 £5,000
“After an incredible 2013, we were determined to raise our game further still in 2014, and we couldn’t be happier to be partnering with Razer for every Insomnia Festival in 2014,” said Craig Fletcher, CEO & founder of Multiplay. “Razer’s energy, drive and strong brand resonate with our customers, and this partnership allows us to further expand our plans for another fantastic year ahead.”
Min-Liang Tan, co-founder, CEO and creative director of Razer, said: ”We here at Razer take our Motto, “For Gamers. By Gamers,” very seriously, especially when it comes to the highest levels of competitive gaming and the gaming lifestyle. Partnering up again with Multiplay on an event series such as Insomnia was a natural decision for us based on our common interest in eSports and the success of last year’s Insomnia Festivals.”
Tickets are available online at insomniagamingfestival.com
Founded by Craig Fletcher in 1997, Multiplay are a leading service provider to the games industry, a consultant and promoter to almost all major publishers, manufacturers and e-tailers. They have been running gaming events for nearly two decades and have achieved mass exposure and recognition in the industry as the creators and producers of the UK’s biggest Games Festival – Insomnia. Multiplay has delivered a wide range of events to high profile customers in the UK and internationally, such as Warner Bros, ESET, IGN and Mojang.
Multiplay is also one of the world's largest hosts of online game servers, with over 23 locations across 5 continents and is also home to one of Europe's largest on-line gaming communities with over 7 million gamers playing on their servers every month http://www.multiplay.com
Razer™ is the world leader in devices and software platforms that enable connect and entertain a worldwide community of electronic entertainment enthusiasts, 24/7.
With a rich history in gaming, music and design, Razer’s award-winning technology includes voice-over IP and other social applications and devices; programs for music production, performance and enjoyment; cloud-based solutions for customizing and enhancing computer systems and related product performance; and a wide array of award-winning laptops, tablets, audio products, hardware and accessories, and apparel.
Razer applies its design and engineering resources to develop products that support the on-the-go lifestyle inherent to its contemporary, global, technophile community, fulfilling their immediate wants and needs wherever they are. At Razer, everything it does resonates with the company credo: For Gamers. By Gamers.™
For more information, please visit http://www.razerzone.com/.
For further information about Multiplay and Insomnia:
Josh Ling, Community Manager, Multiplay
Tel. 0207 1001337; firstname.lastname@example.org
Alain Mazer, global director of public relations
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