FOR IMMEDIATE RELEASE
DALLAS (March 10, 2010)– Today, MumboJumbo, a leading developer and publisher of premium casual games, shipped an innovative casual game assortment program to leading retailers nationwide. With programs in place at Wal-Mart, Best Buy and Target, MumboJumbo continues its eminent presence at retail stores while offering premium content at value pricing to shoppers.
In preparation for Easter, MumboJumbo has worked with key retailers on a special MumboJumbo Casual Classics Assortment display that will offer shoppers a collection of between eight and 12 titles for under $5 each. The assortment covers a number of genres and includes top-selling hit games like Ranch Rush, Jungo, LUXOR King’s Collection and Build-a-lot. The displays will be available at Target, Wal-Mart, and Best Buy in time for the spring holiday, helping parents on a budget find fun casual games to fill those Easter baskets.
“We’re very excited about the value program that we’ve launched with our retail partners,” said Mark Cottam, CEO of MumboJumbo.“We first entered the program for the Christmas holidays, and the success prompted our retail partners to seek out both ongoing programs and additional seasonal opportunities. This is a great way for us to offer premium content to parents and families on a budget.”
Families aren’t the only ones benefiting from the program. According to Jay DiNucci, director of finance for MumboJumbo, the program is also benefiting developers.“By expanding the lifecycle of the products that we license from developers, we’re able to offer those developers a greater return,” says DiNucci.“In some cases, this strategy affords these developers 50 to 100 percent more of a return than they would have through just a standard publishing strategy.”
One such success story comes from HipSoft, the makers of the hit game Build-a-lot. MumboJumbo included the first iteration of the neighborhood-building franchise in their 2009 holiday assortment, which performed extremely well at retail.“MumboJumbo sold an impressive quantity of our game Build-a-lot in Q4 2009 as part of their assortment program,” said Bryan Bouwman, Owner of HipSoft. HipSoft’s Gem Shop will be featured in the Spring assortment, on shelves next week.
MumboJumbo games are available for digital download at www.mumbojumbo.com and many are available at retailers nationwide.
Headquartered in Dallas, Texas, MumboJumbo LLC™ is a worldwide publisher, developer and mass marketer of premium casual games for PC, mobile, handheld devices and game consoles. MumboJumbo games are downloadable at its website as well as key game portals, or purchased at retail through mass merchants, computer retailers and specialty outlets. MumboJumbo owns and operates studios located in Dallas and Vladivostok, Russia, and publishes and distributes software through its subsidiaries worldwide. For more information please visit our website at www.mumbojumbo.com.