My Chemical Romance Shreds New Downloadable Content To Guitar Hero II(TM) On Xbox Live Marketplace(R)

FOR IMMEDIATE RELEASE

SUNNYVALE, CA - August 14, 2007 - Activision, Inc. (Nasdaq: ATVI) today announced details surrounding new downloadable content for Guitar Hero II on the Xbox 360™ video game and entertainment system from Microsoft. Guitar Hero fans now have the opportunity to download three original recordings from The Black Parade album from My Chemical Romance through Xbox LIVE® Marketplace, beginning today.

My Chemical Romance track pack includes the following master recordings:

· Teenagers

· Famous Last Words

· This is How I Disappear

The three My Chemical Romance tracks available for download can be found on their latest highly touted and platinum-selling album, The Black Parade.

"We're pleased to offer fans of the Guitar Hero franchise the best tracks from one of the hottest selling albums of the year," said Tim Riley, Worldwide Executive of Music for Activision. "My Chemical Romance has even appeared on television playing Guitar Hero II, and we're thrilled to build on our relationship with them."

Guitar Hero and My Chemical Romance fans will have the option of viewing a preview on Xbox LIVE Marketplace for the My Chemical Romance track pack before purchasing.

Guitar Hero II, published by RedOctane and developed by Harmonix, is rated T for Teen by the ESRB and is now available through RedOctane's online store: www.redoctane.com/store.html.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as "will," "will be," "remains," "to be," "plans," "believes", "may", "expects," "intends," and similar expressions. These risks and uncertainties include, but are not limited to, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision's historical stock option granting practices, the board and Activision; the outcome of the SEC's formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options, foreign exchange rate changes, and the risks identified in Activision's most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when mademay ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

© 2006-2007 Activision Publishing, Inc. Guitar Hero is a trademark and Activision and RedOctane are registered trademarks of Activision Publishing, Inc. All Gibson marks, logos, trade dress, guitar models and related rights provided pursuant to license from Gibson Guitar Corp.

All other trademarks and trade names are the properties of their respective owners. All rights reserved.

For gaming media inquiries, please contact:

Bryan Lam

Senior PR Specialist

RedOctane, Inc.

(408) 481-9121 x-143

blam@redoctane.com

Jordan Dodge

PR Coordinator

RedOctane, Inc.

(408) 481-9121 x-136

Jdodge@redoctane.com

For consumer media inquiries, please contact:

Lilit Baron

Bender Helper Impact

(310) 694-3102

Lilit_Baron@bhimpact.com

Angie Newman

Bender Helper Impact

(310) 694-3116

Angie_Newman@bhimpact.com


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