My Little Baby– Raylight’s looking after baby at home, work and on the move!

FOR IMMEDIATE RELEASE

6th August 2010

Raylight continues to establish its cross-format credentials with the development of their hit mobile‘baby caring’ game for the PC and WiiWareTM.

Italy’s leading independent games developer, Raylight, and German publisher dtp young entertainment have joined forces once again on the‘My Little Baby’ franchise to bring the hit mobile game to PC and WiiWareTM.

Raylight has now developed the game for the Nintendo DS, Samsung Wave and has plans for other mobile handsets by the end of 2010. With the new PC and WiiWareTM releases scheduled for October and November 2010, Raylight is forging new ground with its cross-format technology and delivery.

Massi Di Monda, CEO and Co-founder of Raylight said;“We have developed our own technology, from our BlueRoses engine to our Xrayunwrap toolset, to enable videogames developed for one format to be seamlessly ported to any hardware platform without any changes to code or content. A great example of this is‘My Little Baby’, which was originally launched on the Nintendo DS, then on Samsung Wave, then to PC and WiiWareTM platforms– four different systems and the process was simple. We love looking after dtp young’s Little Baby and we want to carry it carefully and lovingly to all the other platforms as well!!”

The PC and WiiWareTM versions of the game come with new features such as further optimised graphics and the PC version has the unique‘voice command’ feature whereby players can teach their baby to speak!

The‘My Little Baby’ project forms just one part of the current tide of innovative, cross-format work being conducted by the studio.

Raylight is currently collaborating with Italian developer SpinVector and Italian publisher Palzoun on their co-production for a‘futuristic racing game’ for iPhone. Raylight also has a range of projects being discussed using their cross-format technology– including PS3 and Xbox 360– making them a very attractive option for international publishers.

Massi concludes,“We’re building on our talents and capabilities every day. Our technologies are world-class and provide a clear advantage to publishers wanting to develop premium IP’s across all platforms– but only Raylight does it simply and seamlessly.”

Raylight will be at Gamescom Cologne from August 18th– 20th. To book a meeting, please visit www.raylightgames.com

-- ends --

Raylight S.r.l.

Raylight is the leading independent Italian videogames developer based in Napoli. Established in 2000 by Francesco Paduano, Massimiliano Di Monda and Fausto Cardone, the goal of the founders was to create a new reality for the creation and development of high quality videogames: a new reference point in the game industry.

Raylight became an official Nintendo GameBoy Color developer, and in 2001, an official developer for GameBoy Advance. In recent years, Raylight’s reputation has soared thanks to the development of their Blueroses engine and tools, and the development of the highly acclaimed Wing Commander Prophecy on the Nintendo Gameboy Advance.

At present, Raylight is the leading independent Italian videogames development studio with dozens of games released all over the world, on a wide range of platforms for international publishers. Visit www.raylightgames.com for more information.

Trademarks are property of their respective owners. Nintendo DS is a trademark of Nintendo.

Nintendo trademarks used under license. WiiWare is only available through the Wii system.

For further press information relating to the above companies, please contact:

Mr. Kristien Wendt

Character Communications Ltd.

Tel (Main): +44(0) 1376 322621

Tel (Mobile): +44(0)7876 252811

Email: kristien@raylightgames.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.