Mytopia Launches RUGS™ Cross-Platform Technology

SAN FRANCISCO - September 9, 2008 Mytopia Inc., an innovator in cross-platform technology, today announced the official launch of RUGS™ (the Real-time Universal Gaming System), a patent-pending, proprietary framework for rapid rich media creation across the Web, mobile and smartphone landscapes. The revolutionary new technology, which was announced this afternoon in a presentation given at the prominent TechCrunch50 conference in San Francisco, allows developers to code rich, connected applications one time, and simultaneously deploy native versions to every supported platform, including iPhone, Windows Mobile, BlackBerry, Symbian, Android and J2ME devices, as well as popular web platforms like Facebook’s F8 and Google’s Open Social. Content created on RUGS harnesses the unique capabilities of each platform, while running from a singular code base. For more information about Mytopia, please visit www.mytopia.com.

“Smartphones are no longer just phones, but mobile internet devices. People want to access their rich media anytime, anywhere, no matter which device they happen to be using,” said Guy Ben-Artzi, Founder of Mytopia Inc.“RUGS has cracked one of the major barriers to innovation in the mobile space: platform fragmentation. Developers no longer need to learn and code for each distinct operating system in order to create immersive applications for every phone.”

RUGS employs a forward-looking plug-in architecture and patent-pending semantic translation, allowing developers to code in standard languages and instantly deliver content to new platforms without porting or platform-specific knowledge.

Mytopia is leveraging RUGS to build the first cross-platform casual gaming community that allows users to play classic games together in real-time from any device or network. In addition, Mytopia has been invited to demonstrate their RUGS framework at Yahoo!’s upcoming Open Hack 2008 event, which will take place on September 12th and 13th at the company’s headquarters in Sunnyvale, CA.

Mytopia plans to open the RUGS framework to the wider development community later this year. To inquire about launch partner opportunities, please email labs@mytopia.com.

About Mytopia Inc.

Helping the world play together, Mytopia has created the first social gaming community where mobile and web users can seamlessly play classic games together in real-time. In this virtual world, players on popular social networks and widget platforms, Mytopia.com, or any Smartphone can gather in the Casino, Card Room, and Club House to enjoy time-honored multiplayer games anytime, anywhere. Founded in 2007, Mytopia is headquartered in Palo Alto, California. For more information about Mytopia, please visit www.mytopia.com.

About TechCrunch50

Founded in 2007 by leading technology blog TechCrunch and entrepreneur Jason Calacanis, the TechCrunch50 conference provides a platform for early-stage, and frequently unfunded, companies to launch for the first time to the technology industry’s most influential venture capitalists, corporations, angel investors, fellow entrepreneurs and the international media. Companies are selected to participate exclusively on merit. TechCrunch50 is supported by corporate sponsors Google, Microsoft, MySpace, Salesforce, MSN Money, Symantec, Thomson Reuters and Yahoo!, as well as venture capital firms including Sequoia Capital, Mayfield Fund, Clearstone Venture Partners, Charles River Ventures, Founders Fund, Perkins Coie and Fenwick&West.

©2008 Mytopia Inc. All rights reserved. RUGS is a registered trademark of Mytopia Inc.

Galia Ben-Artzi, Mytopia

650-269-9992

galia@mytopia.com


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