Namco Bandai Brings Hit Titles to Mobile with Help of Leading Social Game Company, DeNA

FOR IMMEDIATE RELEASE

BURLINGAME, CA- JUL 16, 2010- Today, DeNA, the Japanese mobile gaming giant, announced a tie-up with Namco Bandai Games Inc, bringing some hit game titles to a joint mobile venture.

Aimed to promote hit titles like Pac-man and Xevious, DeNA will offer four titles initially in its mobile portal, Mobage-Town, and then begin rolling out one game every month from there.

DeNA will also open a special dedicated section in Mobage-Town exclusively for Bandai mobile games.

DeNA and Namco also have plans to advance the partnership further, developing new game titles on Mobage-Town.

The partnership represents another key collaboration for DeNA, who has been making big moves in the gaming industry as of late. Notable investments include a partnership with Yahoo! Japan, the creation of a gaming VC fund and large investments in American gaming companies Aurora Feint and IceBreaker.

Mobage-Town, with 19 million subscribers, is the leading mobile gaming platform in Japan, offering over 400 games including top seller, Bandit Nation.

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About DeNA

DeNA is an operator of leading mobile gaming - SNS site in Japan well known locally as Mobage-Town, with over 19 million subscribers. DeNA is also an operator of e-commerce sites Mobaoku (mobile auction site), Mobakore (mobile fashion shopping site), Paygent (settlement), bidders (comprehensive B2C/C2C commerce site), and NETSEA Buyers Club (B2B marketplaces).

About DeNA Global

DeNA Global was founded in January, 2008 in San Mateo, California to pursue business opportunities around the world.


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