FOR IMMEDIATE RELEASE
LYON, FRANCE– 2 September 2009– NAMCO BANDAI Partners S.A.S. today announced an agreement with RAINBOW S.p.A to distribute the next instalment in the Winx series Winx Club: Believix in You on Nintendo DS in Europe and the PAL regions this October 2009.
The Winx Club TV series has been a success since its first appearance in 2004. In the hit TV cartoon series viewers follow the path of young fairy friends Bloom, Stella, Flora, Tecna, Layla, Musa and Roxy who develop new abilities with each passing year, ultimately evolving into the latest powerful new transformation: the Believix. The fourth season of Winx Club will be broadcast across Europe this autumn on more than 150 channels around the world, alongside the release of the video game Winx Club: Believix in You and a brand new range of merchandise.
“Namco Bandai Partners has one of the most dynamic and efficient distribution networks in the industry. Their relationships with retailers and their promotional skills were the perfect fit for us,” said Iginio Straffi, CEO, RAINBOW S.p.A“With NAMCO BANDAI Partners we have identified a fast and efficient solution to reach all the Winx Club fans around the world.”
“We are extremely happy to have signed this agreement with Rainbow,” said Olivier Comte, Vice President Marketing, Sales and Publishing, NAMCO BANDAI Partners S.A.S.“Winx Club is one of the most popular and dynamic children's properties around and Winx Club: Believix in You is an important new title for us, bringing further strength and diversity to our distribution portfolio.”
In Winx Club: Believix in You, based on the fourth season of the TV series, the most famous fairies on TV are back in an exciting new story giving fans the chance to wield the incredible Believix powers in the ultimate fight over evil. Players can choose their favourite fairy to play through 16 different missions and 18 mini games to save the world from evil forces. The fun mini games include shopping, working in the Love&Pet, helping Gardenia and much more. In addition players can enter the wireless multiplayer tournament mode and challenge up to 3 friends for fairy supremacy.
By playing Winx Club: Believix in You players can also find a special promotional code that will unlock special content on www.winxclub.com.
Winx Club: Believix in You for Nintendo DS is scheduled for release in October 2009 in Europe and the PAL regions. For more information please visit www.namcobandaipartners.com.
About NAMCO BANDAI Partners
NAMCO BANDAI Partners, one of the industry’s leading video game distribution companies, is wholly owned by NAMCO BANDAI Games Europe. The company operates in 50 countries excluding North America (USA and Canada) and Japan, and distributes titles from NAMCO BANDAI Games, Atari and other major publishers on an international and local basis.
About Rainbow S.p.A.
Rainbow was originally founded in 1995 as a service company for multimedia and animated productions. Rainbow quickly forged its own independent path in the field of animation series for television. Thanks to the remarkable artistic skills of the staff and resolute, entrepreneurial management, the company revenues have increased tremendously in the last few years. Today Rainbow is one of the most well known animation studios in Europe and is gaining a strong worldwide reputation as well. It is one of the few studios in Italy that is able to manage all phases of the production of a cartoon in-house. The company excels in giving the utmost attention to pre-production (concept, script-writing, characters and background development, etc.) and post-production steps (3D special effects, voice casting for dubbing, music and editing).