FOR IMMEDIATE RELEASE
LYON, FRANCE– 30 August 2010– NAMCO BANDAI Partners S.A.S. today announced a new agreement with RAINBOW S.p.A to distribute the latest WINX CLUB: ROCKSTARS video game, based on the smash hit franchise, Winx Club. The game will be distributed by Nintendo DS in Europe, Middle East and Africa this November 2010. Fans in Europe will be able to buy the game bundled with an exclusive DS Case or a Winx Club Watch at selected retailers.
Ever since its explosion on TV in 2004, the Winx Club has been been winning the hearts of fans with the enchanting fairies and their fantastic adventures between the planet earth and the Magical Dimension. In the TV series viewers follow the fun of young fairy friends Bloom, Stella, Flora, Tecna, Layla, Musa and Roxy as they make friends, battle enemies and unearth the amazing secrets around them.
In WINX CLUB: ROCKSTARS the fairy friends head out on a new kind of adventure, swapping their magic for guitars and microphones and whipping up a fairy rock star frenzy on stage. Fans will be able to play their favourite Winx Club fairy, choose one of four musical instruments to rock out with, and practice more than 12 exclusive Winx Club songs as they aim for the big time. Mastering the rhythmic gameplay and hitting high scores gives players the chance to style and customize their characters to make an even bigger splash when they're under the lights.
“Interactive platforms and specifically the video game market are very important for our business,” said Iginio Straffi, Founder and President, RAINBOW S.p.A,“this important new launch with Bandai Namco, one of the prestigious partner in the industry, underlines the strength and value of the property.”
“It's great news that we are able to continue our relationship with Rainbow and bring another game based on this fantastic license to fans in Europe,” said Alberto González Lorca, Vice President Third Parties, NAMCO BANDAI Partners S.A.S.“Winx Club: Rockstars takes this enormously popular property in a new musical game direction, which is very exciting for us and adds even more breadth and strength to our diverse line up.”
WINX CLUB: ROCKSTARS for Nintendo DS is scheduled for release in November 2010 across EMEA. For more about Winx Club, please visit www.winxclub.com. More information about NAMCO BANDAI Partners entire line up can be found at www.namcobandaigames.eu.
About NAMCO BANDAI Partners
NAMCO BANDAI Partners, one of the video game industry's leading distribution, marketing and sales companies, is a wholly owned subsidiary of NAMCO BANDAI Games Europe with 16 dedicated offices operating in 50 countries across Europe, the Middle East, Africa, South America, Australasia, and south east Asia (Hong Kong, Singapore, Taiwan, South Korea). The company distributes and markets a broad catalogue of high quality interactive entertainment products for Sony, Microsoft and Nintendo gaming platforms and PC from NAMCO BANDAI Games, D3Publisher and other major video game publishers on an international and regional basis. NAMCO BANDAI Partners is an independent business unit of the NAMCO BANDAI group of companies.
About Rainbow S.p.A.
Founded in 1995, Rainbow SpA is a content company which develops animated and multimedia properties. Today it is one of the largest and most internationally renowned animation studios in the world. It is the only production company in Italy able to complete all stages of animation internally, including 3D animation. It currently has 200 full-time employees, as well as a network of animation freelancers and professionals who work with the company on a regular basis. The companies within the Rainbow group holding include: Rainbow Distribution BV in the Netherlands and Rainbow Spain (local offices which manage TV and licensing interests in association with the head office in Loreto); Rainbow CGI in Rome (film production, special effects and 3D animation); Rainbow Entertainment in Rome (fiction and live action); Rainbow Media in Singapore (videogames, internet, and on-line games); Tridimensional in Loreto (publishing and DVDs sold in kiosks); and Witty Toys in Amsterdam and Hong Kong (toy manufacturing).
Rainbow SpA creates and distributes original properties Winx Club, Huntik, PopPixie, Monster Allergy, Tommy&Oscar, and Maya Fox. For more information visit www.rbw.it
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Press Release© 2010 NAMCO BANDAI Partners S.A.S.