NaturalMotion’s Backbreaker Football Now Available on the iPhone App Store

SAN FRANCISCO and OXFORD - September 29, 2009

NaturalMotion, the animation technology and game development studio behind the euphoria engine, today announced that Backbreaker Football is now available on the iPhone App Store. The arcade football title, which has been turning heads with its 3D visuals and console quality animation, goes on sale today at a promotional price of $0.99 for a limited time, a savings of 50% on the regular price of $1.99.

Inspired by a mini-game taken from NaturalMotion’s Backbreaker (in development for Xbox 360® and PLAYSTATION®3), Backbreaker Football on the iPhone/ iPod touch is an intense, arcade football experience. Using accelerometer controls and on-screen buttons, the player must sprint, dodge and spin past waves of oncoming defenders, racking up point combos and score multipliers on their way to the endzone. Through Facebook integration, players will be able to see how their high-scores stack up against their friends’.

“This new app gives the world an early taste of the Backbreaker experience,” said Torsten Reil, CEO of NaturalMotion. "The fact that we have been able to bring such fluid animation and slick 3D visuals to the iPhone further demonstrates its capability as a gaming platform.”

View the action of Backbreaker Football here: http://www.youtube.com/watch?v=JeIPMWEAkTI

Backbreaker Football is designed and published by NaturalMotion and developed by Ideaworks3D, a world leader in mobile technology, application and game development. It is available now for download on the App Store.

About NaturalMotion

NaturalMotion Ltd. is a leading entertainment software company with offices in Oxford (England) and San Francisco (California). The company produces the widely-adopted animation technologies euphoria, morpheme and endorphin, used across the game and movie industries by companies such as Rockstar Games, LucasArts, Disney, THQ, CCP, Bioware and many others. Backbreaker, the company’s first in-house game, is currently in production. For further information, visit www.naturalmotion.com.

Download NaturalMotion’s endorphin LE for free and join the 190,000 strong animation community at http://community.naturalmotion.com

About Ideaworks3D

Ideaworks3D is a privately held technology and game development company headquartered in London. Founded in 1998 with a strong Oxford and Cambridge computer science and electronic engineering pedigree, the company has an unparalleled track record of creative innovation and technical leadership in the field of high performance mobile gaming. Ideaworks3D's Airplay™ platform is the result of over 7 years of research and development into high-performance native multimedia applications on mobile devices, and has powered ground-breaking and award-winning titles such as Konami’s Metal Gear Solid Mobile, which won“Best Game” and“Operators’ Choice” accolades at IMGA 2008. Ideaworks3D's Studio is also the recipient of multiple industry accolades including Best Mobile Studio at the Develop Excellence Awards 2008, and two BAFTA Games Awards for best handheld and mobile games. More information can be found at: www.ideaworks3d.com

Rob Donald, PR&Marketing Mananger, NaturalMotion

+44 (0)1865 250 575

Joe Ziemer, TriplePoint for NaturalMotion

212-730-9744

joe@triplepointpr.com


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