NaturalMotion’s endorphin LE Passes 200,000 User Milestone

SAN FRANCISCO and OXFORD - November 23, 2009

NaturalMotion today announced that the community for endorphin, the industry’s first animation tool based on Dynamic Motion Synthesis, is celebrating its 200,000th registered user. The endorphin community forums have been in operation since NaturalMotion, the animation technology company behind the euphoria engine, released a free Learning Edition of its revolutionary tool.

The 200,000 users have written nearly half a million posts and generated countless scenes, environments, characters and props, all created within endorphin. In addition, members have uploaded several thousand videos to YouTube covering scenes as diverse as championship wrestling matches ( http://tinyurl.com/yl2w4rl) and Wild West shootouts ( http://tinyurl.com/ykywk4u) .

"For any online community to hit 200,000 members is a great achievement,” said Torsten Reil, CEO NaturalMotion,“but the dedication the endorphin users have for learning, improving and perfecting their animation skills is even more impressive. Their constant enthusiasm is very inspiring.”

endorphin is in use at many visual effects studios (including MPC, The Mill and Sony Imageworks), game studios (including Sony, Namco and Konami) and simulation companies (Airbus, Northrop Grumman). The Learning Edition is free and available for download from http://community.naturalmotion.com.

About NaturalMotion

NaturalMotion Ltd. is a leading entertainment software company with offices in Oxford (England), San Francisco (California) and Seoul (Korea). The company produces the widely-adopted animation technologies euphoria, morpheme and endorphin, used across the game and movie industries by companies such as Rockstar Games, LucasArts, Disney, Codemasters, THQ, CCP, Bioware and many others. Backbreaker, the company’s first in-house game is currently in production.

Download NaturalMotion’s endorphin LE for free and join the 190,000-strong animation community at http://community.naturalmotion.com.

Rob Donald, PR&Marketing Manager, NaturalMotion

+44 (0)1865 250 575

Chris Heintz, TriplePoint for NaturalMotion

415-955-8500

heintz@triplepointpr.com


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