NaturalMotion’s morpheme Engine Powering Character Animation in Codemasters’ Explosive New FPS Bodycount

SAN FRANCISCO and OXFORD– July 7th, 2010 - NaturalMotion, the game technology company behind the euphoria engine, today revealed that Codemasters Studios Guildford is using morpheme to animate its 2011 FPS Bodycount. The deal comes as part of a partnership between the two British studios that will see the deployment of morpheme across certain titles in Codemasters’ future portfolio.

“The morpheme engine and tools enable fast and compelling content creation, driving Bodycount’s explosive animations to new heights,” said Bryan Marshall, CTO of Codemasters.“morpheme integrates perfectly with our EGO TM Game Technology Platform, ensuring that we hit our targeted quality levels in terms of visuals and animation efficiently.”

“We were very excited about seeing the results of our master agreement with Codemasters, and the latest, highly-praised sighting of Bodycount at E3 demonstrates the talent of the team working on the title.” said Andy Payne, VP Sales at NaturalMotion.“We look forward to supporting them as they push the FPS genre in this new, explosive direction.”

Designed to give developers and animators unprecedented creative control, morpheme saves time and resources with the real-time, graphical authoring and previewing of in-game animation. Available for PlayStation ® 3 system, Xbox 360 ® , Wii TM , PC and Apple ® iPhone, morpheme is licensed by the biggest developers and publishers in the games industry including Ubisoft, Disney, Codemasters, THQ, CCP, Bioware, Robomodo and many others.

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About NaturalMotion

NaturalMotion Ltd. is a leading entertainment software company with offices in Oxford (England), San Francisco (California) and Seoul (Korea). The company produces the widely-adopted animation technologies euphoria, morpheme and endorphin, used across the game and movie industries by companies such as Rockstar Games, LucasArts, Ubisoft, Disney, Codemasters, THQ, CCP, Bioware and many others. Backbreaker, the company’s first in-house game has recently been released.

For further information please contact Rob Donald, PR&Marketing Manager at NaturalMotion on +44 (0)1865 250 575 or visit www.naturalmotion.com.

Download NaturalMotion’s endorphin LE for free and join the 200,000-strong animation community at http://community.naturalmotion.com.

About Codemasters

Codemasters, the award winning games developer and publisher, has a 24-year heritage and annual revenues in excess of US$ 150 Million. The company’s dominant brands include Colin McRae DiRT, Race Driver GRID, Cricket and Operation Flashpoint; the company retains the exclusive worldwide video game rights to FORMULA ONE. Codemasters operates three UK development studios– one at its Warwickshire HQ with further sites at Guildford and Birmingham. An additional art studio is based in Kuala Lumpur, Malaysia. In 2009 Codemasters won the coveted Grand Prix Award at the 2009 Develop Industry Excellence Awards, an award bestowed on the company felt by Develop to have contributed the most to the games medium in recent times.

Across the group, Codemasters employs over 450 people. In March 2010, Reliance Big Entertainment Ltd. (RBEL), a part of India’s Reliance ADA group, acquired a 50 per cent shareholding in the company, alongside existing investor, Balderton Capital, the leading European venture capital firm that first invested in Codemasters in 2005. For more information on Codemasters’ product portfolio, please visit www.codemasters.com

About Bodycount

From Creative Director Stuart Black, BODYCOUNT reboots the First Person Shooter with a single-minded focus on delivering best-in-class gunplay. Gamers will experience the intense satisfaction of spectacular close-quarters combat in a shreddable world as players and opponents tear through cover to execute explosive kills. The first game from Codemasters Guildford Studio, BODYCOUNT is being developed by an all-star team of development talent using the EGO Game Technology Platform, an evolution of the award-winning EGO Game Technology Platform. Ensnared in a clandestine global power struggle that rages away from the headlines and under the cover of conventional war zones, players must eliminate enemies known only as‘Targets’ on behalf of the‘Network’. After being dropped into chaotic areas of operations, gamers deploy a mouth-watering selection of contemporary firearms to tear through environments and enemies, chaining kills and earning power ups. Complimented by co-operative play and multiplayer modes, BODYCOUNT will set new standards for intense, outrageous arcade action and put the fun back into the FPS.


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