NaturalMotion Taps Interactive Entertainment Agency Kohnke Communications For Public Relations Efforts

SAN FRANCISCO, CA and OXFORD, U.K. - September 26, 2007 - NaturalMotion, the company behind euphoria, the groundbreaking animation technology featured in Grand Theft Auto IV and Star Wars: The Force Unleashed, has signed Kohnke Communications to execute publicity efforts for their upcoming American football title, Backbreaker, and industry leading animation software: euphoria, morpheme and endorphin.

"NaturalMotion's animation technology is a part of many of the most-anticipated games coming out in the next year," said Richard C. Kain, general manager of Kohnke Communications. "In addition to representing their amazing technology, we'll be building awareness for the company and its first original title, Backbreaker, an exciting new football game that brings the visceral action of bone-shaking tackles to life."

"The Kohnke team has extremely deep experience in the interactive entertainment space, and they come highly recommended," said Torsten Reil, CEO of NaturalMotion. "We're already seeing results working together under the ultimate goal of building our brands and reaching our various audiences."

About Kohnke Communications

Founded in 2002, Kohnke Communications is the premier public relations agency for interactive entertainment companies. Based in San Francisco and New York, and with international access around the globe, the agency is a full service firm providing a range of services from product and company launches to crisis consultation, corporate branding, media training, business development, design, and event management. All of our staff are gamers, whose deep knowledge of all the industry stakeholders provides clients with a comprehensive, in-depth approach to this unique industry.

For companies looking for a simple press release instead of a sustained campaign, the agency's Game Wire™ service is a cost-effective method used by publishers, developers, and other newsmakers to reach the journalists who cover this vibrant space. For more information, please visit:

About NaturalMotion

NaturalMotion Ltd. is the first company to create 3D character animation software based on Dynamic Motion Synthesis (DMS), a technology that utilizes adaptive behaviors and artificial intelligence to simulate the human-nervous system. Based on Oxford University research, NaturalMotion's euphoria synthesizes 3D character animation in real time on Playstation® 3, Xbox 360® and PC, thus creating unique game moments and previously unachievable interactivity. In addition to licensing its technology, NaturalMotion is developing Backbreaker, an American football title for release in 2008.

For further information please visit NaturalMotion's website

For information on Backbreaker, visit



Wes Phillips / Chris Schmidt

Kohnke Communications (415) 777-4000 /

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