NAUGHTY BEAR PRE-ORDER EXCLUSIVE GIVEAWAY SLASHES ONTO GAMESTOP

AGOURA HILLS, Calif. - April 26, 2010 - 505 Games and Artificial Mind&Movement (A2M) today announced that gamers who pre-order Naughty Bear at GameStop will be awarded an exclusive Slasher Bear costume that can be used to terrify the elitist inhabitants of the Island of Perfection.

Slasher Bear features a fearsome goalie mask, intimidating jumpsuit and razor-sharp knife, all of which can be seen in the latest video for the upcoming comic mischief game.

Skulking up to store shelves this summer, Naughty Bear will bring terror to both Xbox 360™and PlayStation®3 for an MSRP of $49.99.

To pre-order Naughty Bear via GameStop, please visit: http://www.gamestop.com/browse/search.aspx?N=0&Ntk=TitleKeyword&Ntx=mode+matchallpartial&Ntt=Naughty Bear.

For the latest video and additional press assets, visit the following link:

http://bhimpact.gamespress.com/product_page.asp?i=1014.

ABOUT NAUGHTY BEAR

Naughty Bear is an action video game featuring a unique blend of comic mischief and shamefully bad behavior. Players will take on the role of Naughty Bear, a bear driven to seek vengeance after the other bears don't invite him to the big birthday party. Scorned for the last time, Naughty Bear becomes hell bent on manipulating and terrorizing the blissful bears inhabiting the Island of Perfection. Featuring an array of weapons, objects and scare tactics, gamers strive to earn Naughty Points as they inflict physical and psychological harm on Naughty Bear's enemies. This all-new scare-based points system means players will win the most rewards for being deviant and maniacal. The variety allows for a completely new experience every time players pick up a controller and the ill-fated bears become more difficult to harass and terrorize as the game progresses.

For more information, please visit the official Web site at: http://www.naughtybearthegame.com.

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PR Contacts:

Elizabeth Stewart

Bender/Helper Impact for 505 Games US

310-694-3134

Elizabeth_Stewart@bhimpact.com

Michelle Hoffman

Bender/Helper Impact for 505 Games US

310-694-3154

Michelle_Hoffman@bhimpact.com


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