NAUGHTY CUB OR KING OF NAUGHTINESS?

A2M Reveals How To Reign Supreme In Naughty Bear Gameplay Video

After a few delays due to a string of inexplicable sabotage attempts, 505 Games and developer Artificial Mind&Movement (A2M) today revealed the new gameplay video for the upcoming Naughty Bear comic mischief game. The video exposes how best to maximize the impact of Naughty Bear’s revenge after a lifetime of teasing and torment by the cruel inhabitants of the Island of Perfection.

While killing bears is certainly extremely naughty, terrorizing foes through a wide variety of creative tactics helps players achieve the most Naughty Points possible in Naughty Bear. With over 250 ways to be naughty, gamers can quickly build up and maintain their points multiplier. Players can also amp up on Naughty Points by ensuring other bears witness naughty acts, or by leaving injured bears to wander and frighten others into a state of intense anxiety. Clever scares are awarded even more points, so cunning players will be rewarded for their efforts through the game’s complex AI and responsive game engine.

Weapon choices in Naughty Bear also give players extensive gameplay options. From baseball bats, bear traps and guns to frozen legs of meat and even heavy machinery, the bears provide Naughty with plenty of ways to achieve sweet justice.

Naughty finds himself facing a motley assortment of foes as the bears call for reinforcements in each episode. Through sabotage, Naughty Bear can also lure in new victims as they rush to the scene to correct his acts of vandalism. As Naughty’s rage progresses throughout the game, police officers and ninjas are only the first line of defense for the island’s inhabitants. Naughty will face foes from all corners of the world and beyond as they unite in their attempts to try to put a premature stop to his brutal vengeance.

Naughty Bear will deliver dread to both Xbox 360 TM and PlayStation ® 3 retail shelves on June 29, 2010 for $49.99.

To download the new gameplay trailer and any other assets and information, please visit:

http://bhimpact.gamespress.com/product_page.asp?i=1014.

About Naughty Bear

Naughty Bear is an action video game featuring a unique blend of comic mischief and shamefully bad behavior. Players will take on the role of Naughty Bear, a bear driven to seek vengeance after the other bears don't invite him to the big birthday party. Scorned for the last time, Naughty Bear becomes hell bent on manipulating and terrorizing the blissful bears inhabiting the Island of Perfection. Featuring an array of weapons, objects and scare tactics, gamers strive to earn Naughty Points as they inflict physical and psychological harm on Naughty Bear's enemies. This all-new scare-based points system means players will win the most rewards for being deviant and maniacal. The variety allows for a completely new experience every time players pick up a controller and the ill-fated bears become more difficult to harass and terrorize as the game progresses.

For more information, please visit the official Web site at: http://www.naughtybearthegame.com .


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.