NBA® 2K11Scores Numerous Awards, Including 20“Sports Game of the Year” Honors

FOR IMMEDIATE RELEASE

New York, NY– February 1, 2011 – 2K Sports announced today that NBA® 2K11 , the top-selling and top-rated NBA video game simulation franchise*, which has sold nearly four million units worldwide, has become the fastest-selling title in both the history of the series and publishing label. In addition, NBA 2K11 has earned more than 25 awards and special honors from such respected media outlets as Spike TV’s Video Game Awards, IGN, G4TV’s X-Play, GameTrailers, Kotaku and Yahoo! Games.

“This game is special to everyone at 2K Sports,” said Greg Thomas, president of product development for 2K Sports. “When we first landed Michael Jordan for the cover of NBA 2K11 , we knew we had to produce a title worthy enough for the greatest player of all time. The number of accolades and sales milestone prove that we lived up to the challenge to create the greatest hoops game ever developed by 2K Sports. It’s not only a reverent tribute to His Airness, but a love letter to all the basketball fans whose continued support makes this franchise what it is today.”

Accolades for NBA 2K11 from the media include:

    <*> “Sports Game of the Year? Try Sports Game of the Decade.”– IGN <*> NBA 2K11 is pure basketball gold. From the spine-tingling awesomeness of playing through the Jordan Challenges to the game's astonishing attention to detail, it's far and away the best sports experience of 2010-- and possibly the best basketball simulation of all time.”– Yahoo! Games <*> “There’s no denying how great this game is.”– G4TV’s X-Play <*> “Visual Concepts' once-in-a-generation effort is not just a decisive winner here, it is a worthy nominee for overall Game of the Year. No video game has ever tapped sports fans' sense of nostalgia, or reaped such enthusiasm from it, like NBA 2K11 , making its design a potential game changer in the genre… NBA 2K11 is time-capsule quality in terms of what it uniquely delivers and is, in all phases, the best sports video game of the year.”– Kotaku <*> “In a category full of sequels, nobody stepped up its game like NBA 2K11 .”– GameTrailers
 

NBA 2K11 has received numerous awards, including:

    <*>4th String: Best Sports Game of the Year, Best Animation, <*>CheatCodeCentral: Best Sports Game, <*>Electric Playground: Best Sports Game, <*>Entertainment Weekly: #9 Best Video Game of 2010, <*>Examiner.com: Game of the Year, <*>G4TV’s X-Play: Best Sports Game, Best Animation, Runner-Up: Game of the Year, <*>Game Informer: Best Franchise Mode (Sports), Best New Feature (Sports), <*>GameFocus: Best Sports Game (Team Sport), <*>GameTrailers: Sports Game of the Year, <*>IGN: Best Sports Game, <*>Kotaku: Sports Game of the Year, Best Team Sports Game, Game of the Year nominee, <*>MTV Clutch Blog: Top 10 Games of 2010, <*>Official XBOX Magazine: Sports Game of the Year, <*>Pasta Padre: #1 Sports Game of 2010, <*>PC Gamer: Best Action Game of the Year, <*>PlayStation Universe: Best Sports Game of 2010 (Team), <*>Shacknews: Best of 2010 (Sports), <*>Spike Video Game Awards: Best Team Sports Game, <*>SPIN: #7 Best Video Game of 2010, <*>Sports Illustrated: #1 Sports Game of 2010, <*>USA Today: Top 10 Games of 2010, <*>Yahoo! Games: Best Sports Game, <*>ZoKnowsGaming: Best Sports Game of the Year.
 

NBA 2K11 is rated E for Everyone by the ESRB and is now priced at $39.99 for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and Wii system. Versions for the PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system and Windows PC are available for $19.99. For more information, please visit http://www.2ksports.com/games/nba2k11.

*According to 2008 - 2010 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through December 2010.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™, Nintendo DS™, iPhone®, iPod® touch and iPad™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Wii is a trademark of Nintendo.

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc.© 2010 NBA Properties, Inc. All rights reserved.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Transition Report on Form 10-KT for the five month transition period ended March 31, 2010, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

# # #

CONTACT:

Chris Snyder                                                     Brian Roundy

2K Sports                                                         Access Communications for 2K Sports

(415) 507-7637                                                   (917) 522-3540

chris.snyder@2ksports.com                               broundy@accesspr.com 

Alan Lewis (Corporate Press)                                                                         

Take-Two Interactive Software, Inc.               

(646) 536-2983                                                  

alan.lewis@take2games.com   

 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.