NCAA Basketball 10 Demo Available Now From EA SPORTS

November 5, 2009– Electronic Arts Inc. announced today that a playable demo of NCAA® Basketball 10 is now available for download on Xbox LIVE™ Marketplace for all Xbox LIVE Gold Subscribers. Gamers can play out the storied rivalry between Duke and 2009 National Champion, University of North Carolina, presented with full CBS broadcast integration. The demo will be available to Xbox LIVE Silver members on November 12th, 2009 and on the PlayStation® Network on November 19th, 2009.

NCAA Basketball 10 captures all the energy and excitement that is unique to college basketball. The latest edition of the number one selling college basketball franchise* has experienced a renewed focus on gameplay improvement, and features a deeper concentration on team styles of play. NCAA Basketball 10 has also revolutionized the presentation of sports video games by fully integrating CBS and ESPN broadcast features.

NCAA Basketball 10, which is licensed by The Collegiate Licensing Company, is currently in development under the EA SPORTS™ brand by EA Canada in Vancouver, B.C., and will be available in North America on November 18th. The game will be available for the PlayStation®3 computer entertainment system, and Xbox 360® video game and entertainment system from Microsoft. For more information, please visit www.ncaa-basketball.easports.com. Media can find screenshots and videos of the game at http://info.ea.com.

*Based on total franchise sales through February 2009 according to the NPD Group, Inc.

Contact:

Alex Cubitt

PR Lead

604-456-4199

acubitt@ea.com

Jen Riley

PR Director

604-456-5081

jriley@ea.com

David Tinson

Sr. Director, Communications

650-628-5189

dtinson@ea.com


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