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NEED FOR SPEED HOT PURSUIT DEMO RACES INTO THE RECORD BOOKS

Guildford, UK– November 10, 2010– Criterion Games TM , a studio of Electronic Arts Inc. (NASDAQ: ERTS) today announced that during the two weeks of its availability (from Oct 26– Nov 9), more than two million players took to the streets of Seacrest County in the Need for Speed TM Hot Pursuit demo. Players competed as both cops and racers in two events while sampling Hot Pursuit’s revolutionary social network, Need for Speed Autolog, which seamlessly connects players with their friends while automatically tracking and comparing each person’s performances. Autolog serves up challenges based on what their friends have been doing, creating a simple, yet brilliantly dynamic social-gaming experience.

Some facts about the Need for Speed Hot Pursuit demo:

    <*>More than 2M downloads on console within two weeks -- the fastest downloaded Need for Speed demo in history <*>More than 700,000 posts to the Speed Wall <*>More than 5M Autolog Recommendations played between friends <*>54M miles of road raced <*>20M cop busts executed

With still one week until launch, Need for Speed Hot Pursuit is already receiving critical acclaim worldwide scoring a perfect 10 out of 10 in PlayStation: The Official Magazine and IGN.com calling it“pure over-the-top driving entertainment”. In the UK, GamesMaster magazine rated the game at 93% saying, that Hot Pursuit is“gaming’s greatest car chase.” The game has earned an average score of 91 on Metacritic.com and is the highest rated game in the Need for Speed series history.

Need for Speed Hot Pursuit will be available November 19 in the UK for the Xbox 360 ® videogame and entertainment system, PlayStation ® 3 computer entertainment system and PC. The Limited Edition can be pre-ordered now on all platforms to gain exclusive content at no extra cost, with participating retailers worldwide (while supplies last). Need for Speed Hot Pursuit will also be available on the Wii TM and is being developed by Exient.*

For more of the latest news and information on Need for Speed Hot Pursuit, please visit http://www.needforspeed.com,“like” the game on Facebook at http://www.facebook.com/needforspeed and follow the game on Twitter http://www.twitter.com/needforspeed.

    <*>Autolog not available on the Wii

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA MobileTM and POGOTM. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.electronicarts.co.uk . More information about EA's products and full text of press releases can be found on the Internet at www.eagames.co.uk/press.

EA, EA SPORTS, EA Mobile, POGO, Need for Speed and Criterion Games are trademarks of Electronic Arts Inc. The names, designs, and logos of all products are the property of their respective owners and used by permission. Microsoft and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" are registered trademarks of Sony Computer Entertainment Inc. Wii is a trademark of Nintendo. All other trademarks are the property of their respective owners.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.