NEED FOR SPEED SHIFT PC DEMO NOW AVAILABLE

Start your engines! The PC demo of the highly-rated Need for Speed SHIFT is available for download at www.needforspeed.com. Players will prove their racing prowess on the world-famous Circuit de Spa-Francorchamps and gorgeous city circuit of London River using one of four unlocked cars. Collect enough stars in the demo based on the player’s racing performance, and they’ll unlock the ultimate racing machine; the Pagani Zonda F.

Jump into the cockpit of one of these five cars and find out why Need for Speed SHIFT is the highest rated Need for Speed game in years.

• BMW M3 (E46)

• 2008 Dodge Viper SRT10

• 2006 Lotus Elise 111R

• 2008 Nissan GT-R

• 2006 Pagani Zonda F (unlockable)

A PlayStation 3 and Xbox 360 Need for Speed SHIFT demo is also scheduled to arrive in early October.

With a perfect score from GameSpy.com and G4TV.com, and 90+ scores from IGN.com, Official Xbox Magazine, PlayStation: The Official Magazine, Team Xbox.com, Game Daily.com, Gametrailers.com and more, Need for Speed SHIFT redefines the racing genre by combining real world physics with perception based G-forces. The game introduces a brutal first-person crash dynamic that creates an unparalleled immersive experience. The signature cockpit view delivers a true driver’s experience. Need for Speed SHIFT further personalizes the experience through the all-new driver profile -- a unique persona based on the driving skill and style of each player. Need for Speed SHIFT is the most realistic and intensive authentic racing game ever.

Need for Speed SHIFT is now available on the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system, PC, PSP® (PlayStation®Portable) system and coming soon on the iPhone™. More information can be found at www.needforspeed.com or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.

For more information:

Dana Sissons

Sr. Publicist

604-456-5004

dsissons@ea.com

Peter Nguyen

Sr. PR Manager

Ph: 650-628-3607

pnguyen@ea.com

Tammy Schachter

Sr. PR Director

Ph: 650-628-7223

tschachter@ea.com


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