NEED FOR SPEED SHIFT RACES TO UK RETAIL ON SEPTEMBER 18 WITH ADRENALINE-PUMPING GLOBAL SOUNDTRACK

Guildford, UK– September 10, 2009– Electronic Arts Inc. (NASDAQ: ERTS) today announced the track list that will propel players to the finish line in Need for Speed™ SHIFT when it hits retail stores in the UK on September 18. The SHIFT soundtrack features some of today’s most influential hip hop and rock artists including Kanye West, The Prodigy, Kasabian, and MSTRKRFT. Each song was hand selected to provide a pounding score that matches the intensity and bone-crushing power of this year’s Need for Speed.

The game has already received several positive reviews including one from Official Xbox Magazine which referred to Need for Speed SHIFT as a“brilliant turn in a new direction” and“deep and addictive.”

“Intense music has always fueled the sound of Need For Speed,” said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA.“For SHIFT, we truly went underground to bring together some of the edgiest new tracks in electronic music, hip-hop and rock from around the world. These artists are the radical equivalents of real outlaw racing. The result is a white-knuckle soundtrack of pure global adrenaline.”

The complete soundtrack is listed below. To hear samplings of each song, please visit www.ea.com/eatrax.

Buraka Som Sistema feat. Pongolove: Kalemba (Wegue-Wegue)

Chase And Status feat. Plan B: Pieces

Deadmau5: Ghosts N Stuff

Eagles Of Death Metal: Anything 'Cept the Truth

Fort Knox 5 feat. Asheru: Insight (The Nextmen Remix)

Gallows: I Dread The Night

In Case Of Fire: This Time We Stand

Jamal: Pull Up

Kanye West: Paranoid (Part 2)

Kasabian: Underdog

The King Blues: The Streets Are Ours

Mala Rodriguez: Te Convierto

Mando Diao: Mean Street

MSTRKRFT feat. E-40: Click Click

N.A.S.A. feat. Spank Rock, MIA, Santigold and Nick Zinner: Whachadoin?

The Prodigy: Run With The Wolves

The Qemists feat Mike Patton: Lost Weekend

Regular John: Transmitter

Rootbeer: Under Control

Shinichi Osawa: Electro 411 (Lies In Disguise Mix)

Spoon Harris&Obernik: Baditude

TOKIO: Dogonim

Twisted Wheel: Oh, What Have You Done?

Two Fingers feat. Sway: High Life

Need for Speed SHIFT is the first racing game that accurately reproduces the intense physical and emotional experience of being behind the wheel of a race car. SHIFT’s true driver’s experience redefines the racing genre with the combination of real world physics and perception based G-forces including the brutal first person crash dynamic, to create a cockpit view that is easily the most realistic and intensive racing perspective ever.

Need for Speed SHIFT is available for the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system, PC and PSP® system. More information can be found at www.needforspeed.com or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.

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About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc.


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