NeoGames and Kamay Holdings to create‘’

2010, July 26: NeoGames, global leaders of scratch and instant win games, have today announced their partnership with Kamay Holdings Ltd., owners of the renowned online gaming affiliate program, to create a new soft-gaming offering called

The custom-built brand completes Kamay Holdings’ well-established affiliate network of casino, poker and bingo platforms. Providing a wide portfolio of over 70 scratch and instant win games, NeoGames has created in 14 languages to supply a localized soft-gaming offering.

"Our partnership with Kamay Holdings proves the recognized potential of scratch and instant games as a beneficial revenue stream.” states Shay Bar Joseph, Managing Director of NeoGames Network.

Itai Loewenstein, CEO of Kamay Holdings, said:

“We are excited to partner with NeoGames and believe that SuperScratch will be a great addition to our existing portfolio of online gaming products. With our extensive marketing experience and expertise, alongside our expanding affiliate network, we believe this will develop into a successful and profitable relationship”.

About NeoGames:

NeoGames is the pioneer and global leader of the online scratch card market. Since our establishment in 2005, NeoGames has been providing an advanced solution combining a robust platform, interactive games, and a set of comprehensive operational services. Gaming operators, national lotteries, affiliates and media companies benefit from flexible cross-platform solutions that include fully managed operations and customized integrations of NeoGames’ scratch and instant win games offering.

About Kamay Holdings:

Founded in 2007, Kamay Holdings has positioned itself as an online marketing leader in the field of online gaming, building its reputation alongside a group of seasoned industry veterans. In 2008, Kamay became the owner and operator of and, adding and during the course of 2009, and marketing the brands through its well-known affiliate platform–

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