2009, December 10th: NeoGames, the pioneer and global leader of the online scratch card market, have announced today that they provide Sweet Hope Ltd with fully managed white label services, to create a localised online scratch card offering, www.BigMoneyScratch.com, specifically targeting the Netherlands.
The partnership with Sweet Hope Ltd will not only result in the growth of online scratch cards in the Dutch market, but also provide the players a localised alternative gaming offering with a fun and creative concept.
NeoGames have custom-made over 50 scratch games which have all been localised and translated to meet the demands of the Dutch audience across the globe.
Michael Labrecque, CFO of NeoGames, states:
“Together with Sweet Hope Ltd we are proud to have created a localised online scratch card brand, www.BigMoneyScratch.com, which is taking NeoGames into its 17th local market. With Sweet Hope Ltd’s industry expertise, we see huge potential for the brand to grow in the future into other local markets”.
Ann Skinner CEO of Sweet Hope Ltd, stated:
“Sweet Hope Ltd have now agreed a partnership with NeoGames, one of the biggest and most innovative gaming companies in the market. Sweet Hope Ltd is a newly formed company in the gaming market sector and will be looking to add some new brand and content dynamics as a white label partner under the name BigMoneyScratch.com. We wanted to have a dedicated Scratch Card proposition for the consumer, something that is exciting, with easy to play games, that enhances the consumer experience and helps to retain consumer loyalty. We hope to turn BigMoneyScratch.com into a recognisable national brand and are focusing our launch in the Dutch market as part of our Strategic business plan”
NeoGames Network is the pioneer and global leader of the online scratch card market. Holding an EU gaming license in Malta, NeoGames Network offers flexible solutions ranging from fully managed operations to customized integration of its scratch card offerings. Since the beginning of 2009, NeoGames Network has provided key players in the igaming industry with tailor-made solutions for localised scratch card brands.
About Sweet Hope Ltd:
Sweet Hope Limited, is an Isle of Man Investment Company, with its focus in digital online media in the gaming markets. Sweet Hope Limited brings new brand dynamics under the brand www.BigMoneyScratch.com and is responsible for the concepts and marketing to attract new customers.