NeoGames launch NettiArpa, the first localised Finnish scratch card brand

2009, December 3rd: Today, NeoGames, global leaders and pioneers of the online scratch card industry, have announced that they provide LMA Gaming Ltd with fully managed white label services, www.NettiArpa.com, a localised online scratch card offering to target the Finnish market.

NeoGames have developed a custom-made scratch card brand which will include over 50 scratch games all localised and translated to meet the demands of its market audience.

NeoGames’ new partnership with LMA Gaming Ltd will not only result in the growth of online scratch cards in the Scandinavian market, but will have great impact on the entry of a local scratch card brand into the Finnish Market.

Michael Labrecque, CFO at NeoGames, states:

“We are proud and excited of our new partnership with LMA Gaming Ltd. and consider the new venture a significant milestone for the Finnish market. Together with LMA Gaming Ltd. we’re launching the first ever Finnish scratch card brand, and are convinced that together we will manage a successful and profitable brand.”

Anthea Michael, Co-Director at LMA Gaming Ltd, stated:

“By partnering with NeoGames, we have been able to develop a dedicated scratch card product for Finnish players who have had a very limited choice of where to play until now. We are drawing on extensive years of industry experience and local knowledge of the Finnish gaming market to make Nettiarpa.com the next household brand.”

About NeoGames:

NeoGames Network is the pioneer and global leader of the online scratch card market. Holding an EU gaming license in Malta, NeoGames Network offers flexible solutions ranging from fully managed operations to customized integration of its scratch card offerings. Since the beginning of 2009, NeoGames Network has provided key players in the igaming industry with tailor-made solutions for localised scratch card brands.

About LMA Gaming Ltd:

LMA Gaming is a dynamic new company with a growing portfolio of online gaming brands geared towards European players. Behind LMA is a team of passionate and creative marketers who aim to bring something unique and fresh to players who ultimately seek non-stop action, entertainment and excellent payouts.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.