NEOGAMES PARTNERS COMBINES FORCES WITH NORTHERN&SHELL TO LAUNCH OK!SCRATCHCARDS

2010, February 15th: NeoGames Partners, the marketing arm of NeoGames,&Northern&Shell, publishers of OK! Magazine, have launched new consumer gaming portal www.okscratchcards.co.uk, bringing more than 50 online scratch cards with jackpots of up to£200,000 to the OK! magazine audience.

This is NeoGames Partners’ first consumer partnership bringing it significant mainstream media exposure in the UK. The new platform will target OK! magazine’s loyal readership, directing traffic to the dedicated www.okscratchcards.co.uk home page which NeoGames Partners will host and fully operate.

The launch is supported by a fully branded marketing, retention, and customer services programme. Traffic is directed to the new gaming site with direct links from OK!’s homepage, under the interactive Fun and Competitions section, and runs in-line with the celebrity news portal. Advertisements for the new scratch cards site will run on the OK! website and in the magazine.

Publishing house Northern&Shell, a significant force in British and worldwide media, brings an established media portfolio to the partnership, including The Daily Express, The Daily Star, New, Star and OK! magazine. Today, Northern&Shell also dominates important parts of the consumer magazine market in the UK and worldwide with 12 foreign editions, operates in all major areas of publishing and has diverse interests in television, print, distribution, investment and property.

NeoGames Managing Director Shay Bar-Joseph said: “This partnership paves the way for companies like OK! to offer their readers a new and fun source of entertainment. It’s a great way for OK! to show loyalty to its readers by providing them free chances to win real money upon signing up. I’m excited and confident that the OK! readers will benefit from this collaboration and this whole new world of opportunity.”

ENDS

Notes to editors

About NeoGames Partners :

NeoGames are the pioneers and leaders of online scratch cards, offering flexible solutions ranging from fully managed operations to customized integration of its scratch card offerings. Since its establishment in 2005, the company’s marketing arm NeoGames Partners has sold over 1 billion scratch cards worldwide with its first scratch card website Scratch2Cash which was followed by a second brand in early 2009, Hopa.com. On both websites players enjoy the fun of over 50 entertaining scratch card games which are easy to access without need to download.

PR contact:

Joanna Waitzman

Joannaw@neogames.com

Tel: +972 36072573


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