NeoGames team up with The Daily Mirror

2010, April 12th: NeoGames, pioneers and global leaders of the online scratch and instant win games platform, provide The Daily Mirror with a fully managed solution to enhance its existing online entertainment offering.

Targeting the UK market with a mainstream focus, www.mirrorscratchcards.co.uk ">Mirrorscratchcards.co.uk is the new home to over 70 instantly gratifying games, fully operated by NeoGames, the online scratch card industry experts. Players will be able to play and win up to£200,000 with the brand new scratch and instant win offering in full swing.

Jonathan Bury, Head of Commercial Partnerships for MGN Digital stated: “This is an exciting launch for us and Mirrorscratchcards.co.uk will fit perfectly with our existing portfolio of online entertainment channels. We are delighted to partner with NeoGames and to be the first national newspaper to launch this type of online games brand. We look forward to a fruitful working relationship moving forward.”

Shay Bar Joseph, Managing Director of NeoGames Network, said: “We feel very honored to have entered an agreement with one of the UK’s most esteemed media brands and see this partnership as an important milestone. It also shows the widespread appeal and diversity that our product range has and will enhance the online entertainment of The Daily Mirror.”

About NeoGames:

NeoGames are the pioneers and global leaders of the online scratch card industry, providing the leading platform of scratch and instant win games. Since its establishment in 2005, NeoGames has partnered with 1st tier operators and leading marketing experts for customized integrations of its games platform and fully managed operations of White Labels.

With over 120 million scratch card games sold every month throughout the NeoGames Network, NeoGames enables its partners to maximize revenue potential on a global scale with a mass market product. National Lotteries, gaming operators, and leading online marketing firms who seek for a comprehensive, customized online solution find the ideal partner in NeoGames.

For further information, contact sales@neogames.com and visit www.neogames.com

About The Daily Mirror:

The Daily Mirror is one of Britain’s top selling newspapers and is part of the Trinity Mirror group which is also home to five National newspapers and over 150 regional titles across the UK.

The Daily Mirror is complemented by a strong digital portfolio which includes the paper’s companion website mirror.co.uk, Mirror Mobile, Mirrorfootball.co.uk and 3am.co.uk. Recently the Mirror launched an iPhone app for its Mirrorfootball site with further apps in the pipeline.

PR contact:

Joanna Waitzman: Joannaw@neogames.com or Tel: +972 36072573


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