FOR IMMEDIATE RELEASE:
LOUISVILLE, COLORADO– December 18, 2007– NetDevil ® today announces a new web games division, along with the development of a new PC title based off the popular LEGO Racers brand of toy products. The game is the first title in development under the new division and NetDevil expects the rollout of several other casual web-based game titles to debut in 2008. LEGO Racers is a fun web-based flash game for children and is currently planned for release in the first quarter of 2008.
“NetDevil has proven a valuable partner that truly understands what the LEGO play experience is all about,” said Kelly J. McKiernan, Internet Content Manager on LEGO Racers.“The company’s high-quality work on the LEGO Universe MMO made them an easy choice for LEGO Racers, and we look forward to continuing our relationship with them to give fans of LEGO a whole new way to interact with some of our most popular franchises.”
LEGO Racers is a new game based off the Racers franchise of toy products and follows the same story line of the web-based game, where the goal is to defeat a myriad of the best LEGO Racers to become "the greatest LEGO racing champion of all-time.” Players will be able to own up to five cars from ten teams with different attributes and compete against other players. Players get to modify and upgrade their car with parts before sending their automobile to a race. Players can watch the race live and activate their challenge meter which boosts the chance in winning. Alternatively, they can race offline and come back to view their ranking and scores on the leader board.
“Having a dedicated focus on casual game content is something that we’ve thought about for a long time and we see it as a natural extension of our team’s experience and capabilities,” said Scott Brown, President of NetDevil.“We see casual game content as a key growth driver moving forward, and feel we are in a great position to bring some the world’s most recognized brands and entertainment properties to new audiences.”
About the LEGO Group
The LEGO Group ( www.LEGO.com) is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 4,500 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.
LEGO and the LEGO logo are trademarks of The LEGO Group.©2006 The LEGO Group.
About NetDevil, LTD
NetDevil is a leading independent game development company that specializes in the development and construction of massively multiplayer online games (MMOs). Founded in 1997, under the inspiration of Jumpgate TM , the world’s first massively multiplayer space simulator, the company carries on a commitment to creating interactive, virtual worlds in unique and elaborate settings. Led by a development team of talented and experienced industry veterans, NetDevil has grown to over 80 employees with plans to hire and retain top industry talent for work on its large scale projects in development. All NetDevil employees share a common vision to bring the mysteries of new and exciting worlds to life as immersive online universes. NetDevil is a privately held company, with headquarters in Louisville, CO.
INTERNATIONAL MEDIA CONTACT:
The LEGO Group
Mobile: + 45 20 30 88 12
U.S.A. MEDIA CONTACT:
Phone: + 212 730 9744