NEVES WINS CHILDREN'S EXCELLENCE AWARD AND ANNOUNCES PRICE DROP

CHICAGO, IL - March 19, 2008 - YUKE'S Company of America, subsidiary of Japanese game publisher YUKE'S Company Limited, announced today that NEVES, published by Atlus for the Nintendo DS, has received the highly coveted "Editor's Choice Award" from the editors at Children's Technology Review, a leading professional source of unbiased reviews of interactive technology for children. Additionally, YUKE'S announced that the unique puzzle game will receive a reduction in price to $19.99, effective immediately. NEVES is currently available at select retailers nationwide, including Amazon.com and GameStop.com.

"Receiving this award signifies NEVES' universal playability and educational convention for all ages," said Shane Takahashi, CEO of YUKE's Company of America. "NEVES' new price point will help to reinforce that our intellectually stimulating title reaches a broader audience of casual and hardcore gamers alike."

Developed and published by YUKE'S and distributed by Atlus U.S.A., Inc., NEVES is a unique tangram puzzle game that challenges players to think critically as they align seven wooden block pieces and build figures that correspond to a silhouette, which range from a simple item like a sword or key to more complicated images such as birds or airplanes.

Utilizing the touch screen feature of Nintendo DS TM , NEVES offers a challenging but relaxing puzzle experience to a broad audience of gamers. With over 500 different puzzles to choose from and four different modes including puzzle mode, count mode, time mode, and versus mode, players will have countless hours of fun solving puzzles of varying difficulty.

To play the Adobe Flash demo of NEVES, please visit: www.yukes.us/neves/html/about.html?label=demo_start

To download the latest screenshots, please visit: www.triplepointpr.com/dl/yukes/NEVES_PressKit.zip (27MB)

NEVES has been rated E for Everyone by the ESRB.

About YUKE'S Company of America

A wholly-owned subsidiary of YUKE'S Company Limited, YUKE'S Company of America is the developer of D1 GRAND PRIX for the PlayStation ® 2. The company is based out of Roselle, Illinois and is a fully licensed publisher and developer for Sony Computer Entertainment of America, Nintendo of America Inc., and Microsoft.

For more information on YUKE'S Company of America, please visit: http://www.yukes.us

About Atlus U.S.A., Inc.

Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is a publisher of compelling video games for a variety of platforms, including Wii TM , Nintendo DS TM , PSP ® (PlayStation ® Portable) system, Xbox 360 TM , and PlayStation ® 2 computer entertainment system. Atlus U.S.A., Inc.'s library of critically acclaimed video games includes Odin Sphere, Trauma Center: Second Opinion, Magna Carta: Tears of Blood, and the award-winning Shin Megami Tensei series.

For more information, visit http://www.atlus.com

About Children's Technology Review

Children's Technology Review TM (CTR) is designed to help adults tap into the power of technology designed for children. Established in 1993 by educators, CTR has emerged as the leading professional source of unbiased reviews of interactive technology products that are becoming part of every child's life. Each monthly issue covers the key trends, bringing you as many as 50 noteworthy children's websites, video games, educational software products and interactive DVDs -- all in alphabetical order. CTR is available by subscription in Electronic and/or Print format -- including a searchable database Children's Software Finder TM of over 8,200 product reviews.

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Contacts:

PR Contact:

Quinn Wageman

TriplePoint

quinn@triplepointpr.com

212-624-9294

YUKE'S Contact:

Ken Koyama

Manager of PR/Product Development

ken@yukes.us

630-980-4560

Atlus USA Contact:

Aram Jabbari

Assistant Manager, PR and Sales

aram@atlus.com

949-788-0455 x102


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