New action game "S4 League" on alaplaya

- authorized for immediate publication -

Munich, June 3rd 2008

As announced by Burda:ic today, the subsidiary company of Hubert Burda Media has signed an Europe-wide license agreement for the game„S4 League“ with Neowiz Games, one of the leading publishers in the Korean game industry. This game will be another highlight, expanding the range of games offered on„alaplaya“, Burda:ic’s European portal for free-to-play multiplayer online games. During the Games Convention 2008“S4 League” will be introduced to the general public.

”S4 League” is a sporty, manga-styled action game, offering fantastic graphics and an outmost stylish design. The game is excelling due to the innovative special skills offered for the players, letting them experience a whole new dimension of gaming fun. Ingo Griebl, Burda:ic Managing Director:“We are glad we were able to obtain yet another blockbuster for alaplaya for the whole of Europe. We are positive about the quality of the game, as well as of our partner Neowiz Games.”

The multiplayer games portal alaplaya, which was launched in July 2007 is offering a variety of internationally thriving games:“Audition”,“Fantasy Tennis” and the racing game“Come on Baby”. The number of registered users has reached 300,000 already and is continuing to grow dynamically.“With the 3rd person action shooter S4 League we are serving yet another genre and will break the mark of half a million users on alaplaya by the end of 2008”, said Achim Kaspers, General Manager of Burda:ic.

Kwanho Choi, CEO of Neowiz Games said,‘Publishing deal of S4 League with Burda will be an important milestone for Neowiz Games as we are growing as a global company.’ And he added‘We will put in our best support for S4 League to be a successful game in European market’

The portal is serving six different languages, the games are running throughout Europe, including Russia and Turkey under www.alaplaya.eu.

Background:

Burda:ic GmbH is an online games expert, marketing and distributing so-called Massively Multiplayer Online Games (MMOG), such as“Ragnarok Online”,“Florensia” or“Hello Kitty Online” throughout Europe. Furthermore Burda:ic is establishing interactive gamer communities like alaplaya.eu or sanriotown.com. Hubert Burda Media considers the gaming industry a key medium for targeting the younger audience. www.burda-ic.com

Background:

Neowiz Games is one of the leading companies in the Korean gaming industry with a clear expertise in developing games which will be refinanced by selling virtual goods. Cooperating with other leading enterprises throughout the world, such as EA Games, the company quickly became a global publisher. Neowiz Games is maintaining a vast pres-ence in the Asia-Pacific region and is planning to further expand to other countries. The company is targeting a huge fan base and understands their users’ online behaviour.

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