NEW! BOUNCE BACK THIS CHRISTMAS WITH GAME BALL

With computer games and the latest consoles topping Christmas wish lists year after year, more children than ever will be spending hours glued to the sofa, engaged in their favourite interactive worlds.

Game Ball - a NEW inflatable seat with chiropractic benefits allows children the freedom of movement to play at their best, while strengthening their core muscles and keeping their spine healthy and posture correct.

Activities such as playing computer games, during which children are prone to slouching, can significantly increase the risk of recurrent back pain. New research carried out by the British Chiropractic Association1 reveals over 45 per cent of six to fifteen year olds spend the majority of their half-term break indoors, playing computer games or watching televsion, and that almost of third of six and seven year olds complain of back pain.

Futuristic and fun, Game Ball adds an extra, physical element to children's computer playtime and Mum and Dad can rest assured that no long-term damage is being done to their youngsters' backs.

Chiropractor and Game Ball creator, Dr Carl Irwin says, "We continue to see a rise in back problems in children and teenagers, which is directly related to posture and sitting habits. Game Ball provides the perfect foundation for sitting while playing computer games, watching television and doing homework."

Strengthening stomach and back muscles through core stability exercise and maintaining good posture while sitting have long been recognised as practical steps in preventing and treating back pain, making Game Ball the perfect, healthy stocking-filler essential to complete children's gaming collection this Christmas.

For more information about Game Ball, and to purchase, visit

www.gameballonline.co.uk or call 020 8905 4440

----- ENDS ------

For more information, please contact Carolanne Bamford or Mischa Joslin at CCD

Healthcare PR on 020 7434 4100 or carolanne@ccdpr.com / mischa@ccdpr.com

 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.