NEW GRA WEBSITE GOES LIVE

FOR IMMEDIATE RELEASE                                              E: vsc@videostandards.org.uk

The Games Rating Authority (GRA), the UK statutory rating arm of the Video Standards Council (VSC), today announced that its website is now live.

The website is particularly aimed at those consumers who want a better understanding of how video games are rated and what content issues affect the rating of a game.  The GRA believes that the site will be of special interest to parents and carers who want information about video games in an easily digestible form.

Of particular note is the introduction of Additional Consumer Information (ACI).  Using the search facility, a consumer can look for a particular game and see what the game contains and why it got the rating it did.

Designed to supplement the PEGI pictorial descriptors, the ACI is presented in text form and describes, in brief, what the game is about, but more importantly, also details the strength and frequency of a specific ratings issue in an easy to read format.  The ACI is limited to games rated PEGI 12 and above and only covers games released since March 2012.  The aim of the ACI is to provide consumers with sufficient information in order to make informed purchasing decisions.

The GRA website can be accessed at www.gamesratingauthority.org

Ends

For more press information or interviews please contact:

Gianni Zamo

VSC Communications Officer

Tel: 0208 387 4020

Mobile: 07902407720

Email: gianni.zamo@videostandards.org.uk

Notes to Editors:

The Video Standards Council (VSC) was established in 1989 as a body set up to develop and oversee a Code of Practice designed to promote high standards within the video/DVD industry.  The Code was subsequently expanded to promote high standards within the video games industry.  The VSC has established staff training guidelines for retailers and others responsible for supplying videos, DVDs and video games to the public to ensure that age-restricted media is not made available to under-age purchasers.

In 1994 the VSC became responsible for the age-rating of most video games under the scheme developed by the European Leisure Software Publishers Association (ELSPA) now UKIE.  This was superseded by the Pan-European Games Information (PEGI) system and since 2003 the VSC has been responsible for administering the PEGI system which now covers the UK and over 30 other countries.

In 2012 the VSC become the UK statutory authority for the rating of video games in the UK using the PEGI rating system.  The Games Rating Authority (GRA) is the rating arm of the VSC.

 


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