NEW INDIE GAME STUDIO DIGITAL DREAMS RELEASES FIRST TITLE UNDER ‘LIGHT’ LABEL 

PRESS RELEASE - A TALE BY ALEX

FOR IMMEDIATE RELEASE

UTRECHT, THE NETHERLANDS, October, 14 th, 2011 – “A Tale by Alex” is a 2d platformer about a kid named Alex who likes to play at home. In his living room he's just walking on tables and sofas, but in his fantasy he's a strong knight in a forest. His cat is a lion, his rug is a lava pit, his vacuum cleaner is a robot, his annoying sister is an ogre and so forth. The player controls little Alex in his living room as well as in his fantasy at the same time. Alex let’s his fantasy go and makes up his own story while playing.

Lead designer and co-founder Geert Nellen about the game: “We wanted to have some retro appeal with pixel art, but at the same time do something different. So we came up with a twisted pixel style, wherein every pixel is diagonally aligned instead of horizontally. We also wanted to do something with a hard, medium, easy thing at the same time. This became A Tale by Alex, where the player needs to control three avatars simultaneously.”

Created in roughly a month and a half, “A Tale by Alex” is the first game to be released under the Light label of new indie game developer Digital Dreams.

This will be the first time Digital Dreams presents itself as a company to the world.

About Digital Dreams

Digital Dreams is a new indie game studio consisting of developers with a background in

Triple-A game development.

We want to reach out to a large and varied audience, giving them unique, meaningful and memorable experiences, by always striving for the highest quality, continuous innovation and creative, intriguing and holistic game designs.

Digital Dreams is located in Utrecht, the Netherlands, at the Dutch Game Garden. Other companies like Monobanda (Bohm), Vlambeer (Super Crate Box) and Ronimo (Swords and Soldiers) are situated here as well.

The Digital Dreams Light label is a sub-label of Digital Dreams which makes small, bite size games mainly made in Flash.

The company is currently working on Digital Dreams Light productions strongly leaning on narrative design, as side projects for their main project, a downloadable console title.

About the game

I’m Alex, and I’m 9 years old. Whenever I come home from school, I like to play. With my friends, my cat and even my fish! My sister can’t play along, because she’s a girl and evil! Whenever I hurt myself I get to go to the toy store with my mother. I get to choose whatever I want!

But now you’re here, let me tell you a story! Once upon a time, there was a knight called Alex. He was a strong and fearsome man, slaying whatever came in his way. He was big and handsome and the strongest man in the land!

He came across wizards, robots and even awesome big dragons. He climbed mountains, jumped over lava and dodged deadly traps to become the greatest warrior ever! The further he came, the more Alex was known as a hero. The moment he got past the dragon’s lair he was even crowned the King! Want to know how it ends? Come play along after school! We’ll have lemonade! But remember I, the great Alex, will be the Hero.

 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.