New Kids App from The Curio Dept. Delights Parents Who Don't Like Kids Apps

Seattle, WA – February 22, 2012 – Two Pacific Northwest designers and tech veterans have teamed up with acclaimed children’s book illustrator Steven D’Amico to publish “Tiny Tiger and Friends” for today’s emerging digital generation, sharing their approach for integrating tech into parenting lives.  “Tiny Tiger and Friends,” from the newly formed The Curio Dept., connects children ages 2-5 with delightful imaginary friends in a game for iPhone, iPad and iPod Touch using a hand-drawn style that feels like a lively animated classic children's picture book.

In “Tiny Tiger and Friends,” players choose from three animal pals – Tiger, Monkey or Hippo – and begin by dressing them in outfits chosen from the collection of hand-drawn outfit parts. Children can then take souvenir photos or play Peek-A-Boo and Poke-A-Nose with their newly adorned animal friends.

One thing that's especially notable about this app is how responsible the developers, one of whom is a parent, have been. They want to do right by children and especially their parents by providing a quality, worry-free experience. For instance:

·         “Tiny Tiger and Friends” incorporates simple graphical navigation that’s intuitive to toddlers who are independently interacting with the app (no reading or audio instructions required).

·         Beautifully illustrated animated characters inspire children’s imaginations and creativity even after they’re done playing.

·         Plentiful pauses built into the game flow provide convenient stopping points when it's time to turn off the game.

·         Features like in-app-purchases, advertising, or confusing menus or title screens have been mindfully left out.

The Curio Dept. co-founder and parent Scott Dierdorf relays, “My parenting experiences have been a huge influence on this project. In designing ‘Tiny Tiger and Friends,’ my business partner Aaron Hedquist and I sought to leave as much room as possible for the child to bring in his or her own imagination. We’ve tried to give the characters enough life so they seem real, but left enough out to inspire children to make up their own stories. Nothing would make us happier than to see a child finish playing our game and go draw a picture of Tiger or Hippo’s adventures. Like a picture book, we want this game to be the beginning of something, not the end.”

Tiny Tiger and Friends” is available in English, French, German, Italian, Spanish, Portuguese (Brazil and Portugal supported), Japanese and Chinese (traditional and simplified supported) from the iTunes App Store

For more information, visit .

About The Curio Dept.

The Curio Dept. is a design and technology company based in Seattle founded by Scott Dierdorf and Aaron Hedquist.

Prior to founding The Curio Dept., Dierdorf was founder and producer of the Stockstock Film Festival, the world's first "found footage" film competition, which was featured in Wired. He spent several years working in Expedia Labs’ research and development group exploring new approaches to interactivity in travel, including the design and development of Expedia's first iPhone app. He has lectured extensively about mobile design, creativity and brainstorming, and Agile software development.

 Hedquist found his passion for interactive work collaborating with museums in creating touchscreen installations. Earning awards for intuitive design and function, Aaron’s client list includes the Harley-Davidson Museum in Milwaukee, the Experience Music Project in Seattle and the Normandy American Cemetery Visitor Center in Colleville-sur-Mer France.

Eventually, Dierdorf and Hedquist decided to combine their passions and go to work designing and building products for themselves, financing their interactive development work out of their own pockets. The Curio Dept. was born, setting out to create a high-quality, fun experience with lots to delight the younger set.

Additionally, The Curio Dept. provides consulting services for iOS projects. The company offers assistance at any phase of the product life cycle, including product design, information architecture, wireframing, graphic design, and more.

For more information about The Curio Dept., visit or

About Steve D’Amico

Award-winning children’s book illustrator Steven D’Amico is best known for the ELLA THE ELEPHANT picture-book series he and his wife Carmela D’Amico created for Arthur A. Levine Books, which is soon to be an animated television series. Additionally, Steven is the illustrator of SUKI, THE VERY LOUD BUNNY (Dutton Children’s Books), also written by Carmela.

In addition to children's books, Steven’s illustrations and designs have appeared on websites for PBS Kids, Nick Jr. and the Disney Channel, plus several interactive displays at the Harley-Davidson museum in Milwaukee, Wisconsin.

Steven’s distinctive, hand-drawn style now makes its iPhone/iPad/iPod debut in “Tiny Tiger and Friends,” an application for young children recently released by The Curio Dept. Steven’s modern illustrations set “Tiny Tiger and Friends” apart from most apps for children in that it’s similar to a high-quality printed book. The characters (Tiger, Hippo and Monkey) have enough life that they seem real, but leave enough out to inspire the child to make up his or her own stories.


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