NEW NAUGHTY BEAR VIDEO PUSHES PAUSE ON TERRIFYING PATH OF DESTRUCTION

AGOURA HILLS, Calif.– June 28, 2010– Global video game publisher 505 Games and developer Artificial Mind&Movement (A2M) today released a new video that reveals the terror wrought against a battalion of Soldier Bears trying to rid the Island of Perfection from Naughty Bear’s wrath.

With stuffing frozen mid-flight and bullets stopped in time, the video paints a grisly picture of the destruction caused by one lone bear shunned from society.

Naughty Bear is about to launch his brutal offensive as the game releases for Xbox 360 and PlayStation 3 for an MSRP of $49.99 on June 29, 2010.

For the new video and additional press assets, visit the following link: http://bhimpact.gamespress.com/product_page.asp?i=1014.

ABOUT NAUGHTY BEAR

Naughty Bear is an action video game featuring a unique blend of comic mischief and shamefully bad behavior. Players will take on the role of Naughty Bear, a bear driven to seek vengeance after the other bears don't invite him to the big birthday party. Scorned for the last time, Naughty Bear becomes hell bent on manipulating and terrorizing the blissful bears inhabiting the Island of Perfection. Featuring an array of weapons, objects and scare tactics, gamers strive to earn Naughty Points as they inflict physical and psychological harm on Naughty Bear's enemies. This all-new scare-based points system means players will win the most rewards for being deviant and maniacal. The variety allows for a completely new experience every time players pick up a controller and the ill-fated bears become more difficult to harass and terrorize as the game progresses.

For more information, please visit the official Web site at:

http://www.naughtybearthegame.com .


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