FOR IMMEDIATE RELEASE
Istanbul, Turkey - July 31, 2012 - New publisher EightyFive10 has formed in Istanbul, Turkey to offer video game publishing to Turkey for western markets in local language with local teams. Through its expertise in the culture and gaming behavior in Turkey, EightyFive10 offers clients a comprehensive solution to reach this growing and vibrant market. For more information about EightyFive10 and its offerings within Turkey and Europe, please visit: www.eightyfive10.com
CEO of EightyFive10, Bilge Tuncer comments: "The Turkish market is thriving and in an early stage of market development for video games. We see that the existing games industry in Turkey is limited due to the size of truly active companies and experience in Turkey. Our mission is to form the Turkish Games industry actively to become a highly recognized market through publishing high-end games with our publishing brand Eightyfive10 and pushing for better visibility in this segment. We plan to do several investments in Turkey in the upcoming months".
According to recent consumer research from international video game research analyst firm, Newzoo, online gamers in Turkey number at nearly 22 million, with an active Internet population of over 30 million. Newzoo estimates an expenditure of 400-500 million US dollars by online gamers in Turkey in 2012. ( http://www.newzoo.com/ENG/1639-Infograph_TR.html)
Peter Warman, CEO and co-founder of Newzoo, comments:
"Turkey is a market different from any other Western or so-called 'emerging' market such as Brazil. The research, results and discussions with our local partner Seti Media and first local client TurkCell, clearly show what many game companies are guessing: Turkey is one of the hottest territories for any international game company. And..... keep your eye on mobile gaming in Turkey."
Recognizing this potential, EightyFive10 serves as the perfect liaison between Western cultures and Turkey, offering services such as localization, quality assurance testing for the Turkish market, social media/marketing, community management, internet café management, media planning and retention.
EightyFive10 has already launched its first online game title in Turkey: Able Archer - Red Crucible 2 online. For more information about this game, please visit: http://www.ablearcher.com.tr
EightyFive10 is a video game publisher based in Istanbul with strong ties to both western markets and Turkey and Asia. Founded in March 2012 by two European game industry experts, eightyfive10 serves as a liaison between Turkey's strong online gaming market and western developers and publishers. The first title brought to the Turkish market, Able Archer - Red Crucible 2, is now available in Turkey.