New Resource launched about Video Games Marketing, Promotion and Monetisation

This week saw the launch of the online resource for video games marketing and brand professionals by long time industry veteran Philip Driver.

The site's topics will cover everything from marketing, eCommerce, and retail, to global markets and payment methods all specifically tailored to the field of video games.

"Games Marketer is a site about getting games noticed, engaged with and ideally, making money." Said Philip Driver site founder.

"Whether your an old hand or see video games marketing as a cynical dark art, it aims to provide insight, analysis and real best practice you can actually use.

The video games landscape continues to change with a variety of business models, free to play, digital distribution and new forms of retail, games as products or services, games as advertising or games as content. This is the most exciting and challenging time to be a video games marketer."

About Philip Driver

Philip Driver a Digital Distribution, Retail and Marketing expert specialising in the field of video games. 

For over 10 years he has worked with major publishers and some of Europe’s biggest retailers in online and traditional mediums to promote and retail some of the greatest video games ever made.

At heart a gamer, he also tries to fit in being a father, husband and occasional gym user.


Gamesmarketer believes that games are fun and marketing them should be too. We hope to share global marketing experience, observations and data to help others promote their games, whether they work in a bedroom or boardroom.

Covering all aspects of marketing and sales will provide analysis, commentary and tangible ideas to video games marketing and management professionals.



Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at