New store for purchasing printed strategy guides open at GameGadgets.com

NEW YORK, March 19th 2010– Paradox Interactive launched today a new service called GameGadgets, which allows gamers to purchase strategy guides for Paradox Interactive's games. The first product is the official strategy guide to“Europa Universalis III: Heir to the Throne”. The service can be accessed from www.GameGadgets.com . Order processing and printing is currently handled by Lulu.com, a popular online print-on-demand service.

“We consider this an experiment to see what interest people have in physical products related to our games. If it's successful, we might consider expanding the product line”, says Fredrik Wester, CEO of Paradox Interactive.

The Heir to the Throne strategy guide is a detailed guidebook with 112 pages jam packed with details about the game and how to play it successfully. It also contains historical notes on the Renaissance period, including the Holy Roman Empire and the English Civil War.

The strategy guide available for free for players who have a registered copy of Heir to the Throne on the Paradox forums: http://forum.paradoxplaza.com/forum/showthread.php?p=10906344#post10906344

The book is written by Ed Hanks who has written numerous strategy guides for Paradox Interactive, starting with the Europa Universalis III: Collector's Edition guidebook back in 2006.

About Paradox Interactive

Since 1999, Paradox Interactive has been a leading global developer and publisher of PC-based strategy games. World-renowned for its strategy catalog, the company holds a particularly strong presence in the United States and Europe. Its steadily-growing portfolio includes originally developed titles such as the critically acclaimed Europa Universalis and the Hearts of Iron franchises, as well as publishing titles such as the Elven Legacy series, Mount&Blade and Majesty 2. Paradox stands poised to make an explosive entry onto consoles during 2010 with the release of Lead and Gold: Gangs of the Wild West. For more information, please visit www.paradoxplaza.com and follow @pdxinteractive on Twitter.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.