17 th August 2012 – Coin Rush! Nintendo is today announcing an exclusive gaming event on Friday 17 th and Saturday 18th August at GAME, Oxford Street to celebrate the launch of New Super Mario Bros. 2 on Nintendo 3DS and Nintendo 3DS XL The coin-littered side-scrolling platform game will be taking over the store, giving fans the chance to be one of the first to play the game in the dedicated New Super Mario Bros. 2 Gold World at GAME.

To add to the excitement, fans will be given the opportunity to have their face painted by special in-store face paint artists to help them get into the spirit! What’s more, there will be exclusive giveaways on offer for anyone who trials the game.

There will also be a special bonus in store for those keen to get involved with the Coin Rush competition where, just like in New Super Mario Bros. 2, it’s up to fans to collect as many coins as they can. In return for coin codes, there are some amazing prizes up for grabs. Event-goers will find a rare Coin Rush code located in the store which will allow them to collect extra coins in the Coin Rush competition.

To get involved with Coin Rush, all players need to do is visit the Nintendo 3DS UK Facebook page and commence the hunt. It'll be raining coins and prizes, so players are advised to keep their eyes glued to the Nintendo UK Facebook and Twitter pages so they don't miss Golden Tweets and the locations of the all-important coin codes. The ultimate winner of Coin Rush will receive a Nintendo 3DS XL console and every Nintendo 3DS first-party title released for a year*. In addition there are more Nintendo 3DS XL consoles, Limited Edition Nintendo GameCube Mario Controllers and many more exclusive goodies to claim, so get collecting now!

That’s not all; those who try the game will also be entitled to enter a fantastic Free Prize Draw to win a family trip including a night in a London hotel for a family of 4, plus dinner in a top London restaurant and a travel allowance of £100. To be in with a chance of winning, fans need to fill in one of the Free Prize Draw entry forms in-store.

The family friendly New Super Mario Bros. 2 is the first traditional side-scrolling Mario game to be made especially for the Nintendo 3DS system. It offers all the classic elements that Mario fans love but also introduces new concepts that add a fresh feel to this much-loved gameplay. This time around, the numerous courses of the Mushroom Kingdom are littered with more coins than ever to collect – with the ultimate challenge of gathering one million. The game’s Coin Rush mode delivers a careful balance between risk and reward, as players are tasked to complete three randomly selected courses while collecting as many coins as possible without ever failing once. Coin Rush scores can be shared as challenges with other players met via StreetPass, while the option to play the entire adventure in Co-op Play together with a friend is another first for a handheld Mario platformer.

New Super Mario Bros. 2 will be available in European stores and, for the first time, simultaneously as a digital download from Nintendo eShop on 17 th August.

The events times and dates:

GAME, 100 Oxford Street – 09.00 – 18.00 – Friday 17 th August

GAME, 100 Oxford Street – 09.00 – 18.00 – Saturday 18 th August

For more information:

New Super Mario Bros. 2 website:

Nintendo UK’s official Super Mario Hub:

Interviews at the Iwata Asks Hub:

Nintendo 3DS UK YouTube channel:

Follow Nintendo of UK on Twitter: @NintendoUK

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  • Prize will be one copy of every 1 st Party boxed Nintendo 3DS title launched in the UK from 30 th September 2012 to 30 th September 2013. The prize does not include eShop titles or releases from other publishers.

About Nintendo 3DS:

Nintendo 3DS offers Parental Controls so that parents can control the level of 3D their children can view on the Nintendo 3DS as well as the content they can access. Nintendo 3DS also features a 3D depth slider which lets players turn off or adjust the level of 3D they want on the 3D Screen, two built-in screens for different functionality, a Circle Pad which provides a full 360 degrees of direction, a built-in motion sensor and gyro sensor. It is equipped with three cameras (two of which are facing outwards to allow the taking of 3D pictures), houses a 2GB SD Memory Card and is compatible with AR Cards which come packaged with Nintendo 3DS. Nintendo 3DS is also backwards compatible with all existing Nintendo DS games, which can be played in 2D on your Nintendo 3DS system.

About Nintendo

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.9 billion video games and more than 630 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi™ and Nintendo DSi™ XL, as well as the Game Boy™, Game Boy Advance™, Super NES™, Nintendo® 64 and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™.  A wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.  

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