NEW SURVEY REVEALS ONLINE GAMING PREFERENCES OF MEN AND WOMEN

FOR IMMEDIATE RELEASE

July 20, 2010 (Dallas, TX)– Dallas-based Advergaming company Blockdot has released their 2010 survey, revealing that online versions of First-Person Shooter Games have dropped in popularity, while traditional Board and Puzzle Games continue to remain strong.

Blockdot, a world-renowned and award-winning studio specializing in Interactive Entertainment and Advergaming technologies, surveyed 500 users of its gaming portal, www.kewlbox.com. More than 1 million unique users“log on and goof off” to Kewlbox.com games each month. Blockdot builds games for fortune 500 companies, which utilize the games for content and advertising purposes.

The survey reveals that the old concept of a teenage boy glued to a game console has been blown away by the mass-market casual online game player. These online players are engrossed in quick-play engagements that can last from 5 to 45 minutes per user session.

For nearly 10 years, Blockdot has been a leader in producing online games and has tracked how the trends have of online game play has changed and evolved. This is the third survey Blockdot has conducted. The goal was to gain insights about lifestyle and behaviors of both male and female online gamers.

The survey revealed some interesting findings, confirming some of what you may believe and likely breaking down misconceptions about gamers. Among the highlights of the 2010 survey, Blockdot found:

    <*>Most dramatic shift in gaming preferences since 2008: First-Person Shooter Games, once very strong with males, are now losing appeal. 20% decline in positive intent to play and 70% increase in negative intent. <*>Puzzle Games remain extremely popular with female players. Action-Puzzle Games is a growing genre for both males and females. <*>Traditional Board Games remain one of the most popular gaming genres, with 88% of females and 80% of males indicating a positive intent to play these games <*>Most desired new trend of games is the ability to earn trophies and achievements. <*>49% of participants have a webcam, but only 17% use it. <*>Very few participants have used their webcam for Augmented Reality games— while a quarter of participants don’t know what Augmented Reality is. <*>Despite the growing attention focused on multi-player games, most people still prefer single-player game play.

To view the complete survey results, visit Blockdot’s web site www.blockdot.com and click on the 2010 Advergaming Survey Results link at the bottom of the page. Or to open a direct link to the survey, click on http://www.blockdot.com/assets/pdf/Blockdot-2010AdvergamingSurveyResults.pdf.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, Baskin-Robbins, General Motors, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames. More information on Advergaming can be found at www.blockdot.com.

Blockdot on Twitter– http://twitter.com/Blockdot

Blockdot on Facebook– http://www.facebook.com/Blockdot

Kewlbox on Facebook– http://www.facebook.com/kewlbox

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com


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