NEW VIDEO GAME RECORDS, AMAZING FEATS AND THE TOP VIDEO GAME CHARACTERS OF ALL-TIME REVEALED IN GUINNESS WORLD RECORDSÒ 2

HI-RES IMAGES AND VIDEO ALSO AVAILABLE

NEW YORK (January 20, 2011)– The ultimate‘Video Game Bible’ returns with the newest instalment of the most comprehensive collection of video game records– Guinness World Records 2011 Gamer’s Edition . The global authority on record-breaking, Guinness World Records today announces the release of the fourth and latest edition featuring video game records, facts and figures -- the latest in the series that tackles the best and brightest in the world of gaming. 

With full-page spreads on Farmville, the “Most Popular Facebook Game” as well as Call of Duty and World of Warcraft , games of every genre across all platforms are chronicled. Angry Birds is a new addition to the book as the “Top Paid-For Apple App Store Game” along with MAG , which allows 256 players on a single game, the “Most Online Players in a Console First Person Shooter”. A key feature in this year’s edition is the ‘Top 50 video game characters of all-time’ as voted by thousands of Guinness World Records readers with the one and only polymath plumber, Mario ranking in at number one. Nintendo’s signature character is followed by The Legend of Zelda’s Link and the Halo’s genetically engineered super soldier– Master Chief. 

This year’s book is a testament to the idea that all ages are gaming with 9-year-old Ryota Wada, as the “Youngest Person to Achieve a Perfect Score on Dance Dance Revolution”, to 85-year-old John Bates, who bowled his way to the “Most Perfect Scores Achieved on Wii Sports Bowling” (2,850 games). Mitsugu Kikai also took his extreme love for Mario to new extremes with his eye-popping record for the “Largest Collection of Super Mario Memorabilia”, which is currently at 5,400 different Mario-themed products.

Not to be outdone by her male counterparts, one of the most successful girl gamers - Annie Leung– is spotlighted for her record for “Highest Score on Guitar Hero III for a female” with an impressive 789,349 points. Of the record, Leung says,“I’ve had to put in a lot of hard work into proving that I’m just as good as anybody out there. Ultimately I want to be known as a great gamer, not just a great female gamer.”

With a sleek magazine-style design and cinematic images, Guinness World Records 2011 Gamer’s Edition readers can check out the special“Critical Hit” spreads dedicated to record-breaking franchises such as Civilization, Halo, Wii Sports, Legend of Zelda, Fallout, and more.   Gamers can also test their knowledge with“Classic Quotes Quiz” questions found at the bottom of every page, and read features on professional gaming leagues, the iPad Revolution, Indie Gaming, best-selling platforms and much more! Guinness World Records 2011 Gamer’s Edition is available January 20 th for a suggested retail price of $14.99.

“It’s been another great year for gaming, with incredible records broken, set, and created by players from all walks of life,” says Gaz Deaves, Guinness World Records Gaming Editor.“Gaming has become a hugely important part of popular culture and this year’s Gamer’s Edition will amaze and entertain everyone from the ultra-casual to the ultra-competitive.”

Suggested captions for images of incredible gaming record holders (high res available upon request)

“9 year-old Ryota Wada from Tokyo, Japan, who has become the youngest person to reach a perfect score on a Dance Dance Revolution game on the expert difficulty setting today celebrates being included in Guinness World Records 2011 Gamer’s Edition out today”.

“25 year-old Annie Leung from California, USA, achieved the highest score on Guitar Hero 3 by a female gamer when she racked up 789,349 points playing‘Through the Fire and Flames’ on the expert setting.  Annie is featured in Guinness World Records 2011 Gamer’s Edition out today”.

“25 year-old Mitsugu Kikai from Tokyo, Japan, makes it into the Guinness World Records 2011 Gamer’s Edition with the largest collection of Super Mario memorabilia, 5,400 items strong”.

“85 year-old John Bates from Wisconsin, USA, has achieved the most perfect games of Wii Sports Bowling ever with 2,850 perfect games and is featured in Guinness World Records 2011 Gamer’s Edition out today”.  

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement.  First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy.  Guinness World Records also annually publishes the Gamer’s Edition; a records book devoted solely to the world of computer gaming and high score record achievements. 

About BradyGames:

Headquartered in Indianapolis, BradyGames develops high quality video game strategy guides.  The company also produces high-end exclusive Signature Series and Limited Edition guides for leading PC and video game titles.  The ultimate online source for video game strategy, BradyGames.com, features BradyGames news, strategy guide updates, video strategy, Strategy E-Guides, walkthroughs and more.  BradyGames is an imprint of Dorling Kindersley (DK) within the Penguin division of Pearson plc (NYSE: PSO).

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FOR MORE INFORMATION AND/OR ARTWORK PLEASE CONTACT:

GUINNESS WORLD RECORDS

Jamie Panas / Sara Wilcox

718.513.7263 / 718.513.7268

press@guinnessworldrecords.com

BENDER/HELPER IMPACT

Brian Reinert/ Mark Karges

212.689.6360

brian_reinert@bhimpact.com / Mark_karges@bhimpact.com 


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