New Xbox LIVE Gold Family Subscription Plan Delivers More Value and Family Fun

LONDON– 23 June 2010 - Xbox 360 makes family time, quality time. Only Xbox LIVE delivers a world of games, movies, social entertainment and starting this November, live sports, allowing you to share them with the people you care about, around the world.

This November, the new Xbox LIVE Gold Family Pack will offer up to four individual Xbox LIVE Gold memberships for only£69.00. Now as you prepare for the launch of Kinect for Xbox 360, which makes YOU the controller, consider giving your family premium Gold experience and access to the biggest names in entertainment.

Perfect for families, the Xbox LIVE Gold Family Pack will also offer access to additional conveniences and services including the new Family Center, accessible on the Xbox dashboard and Xbox.com for easier family management, access to activity monitoring reports, and the ability to purchase and give Microsoft Points to other Xbox LIVE Gold Family Pack members.

An Xbox LIVE Gold Family Pack includes:

    <*>Up to four individual Xbox LIVE Gold memberships. <*>Family Center– a single, easy to use, destination for Family Settings and account management, accessible on the Xbox dashboard and on Xbox.com. <*>The primary account member has the ability to purchase and dispense Microsoft Points to other Xbox LIVE Gold Family Pack members. <*>Activity monitoring reports viewable on Xbox.com to help encourage discussions about safer more balanced gaming and entertainment habits. <*>Simplified billing that applies all purchase charges to the primary account holder’s billing account and the ability to authorise purchases, helping to manage the family’s entertainment budget. <*>Exclusive family content and discounts.

The industry-leading, built-in Xbox 360 Family Settings are also being taken to the next level this November. It's Microsoft's goal to provide parents and caregivers with tools and resources to manage their children's gaming and entertainment experiences, and these features are available to all Xbox LIVE members:

    <*>Family Programming that removes all mature games, movies, and content from the dashboard, based on BBFC ratings and the TV Parental Guidelines system. Family Programming is password protected, and easy to turn on and off for each member. (Compatible with international ratings systems.) <*>Title exceptions– the ability to allow your family members to play specific games above the console’s designated BBFC rating if you deem appropriate. (Compatible with international ratings systems.) <*>Intelligent default settings for child, teen, and adult profiles. Xbox will automatically assign default privacy and activity settings for each member that can later be individually customised. <*>Family Settings are displayed prominently in the MyXbox channel. Current tools include the Family Timer, which allows you to control the amount of time - either daily or weekly - your children may use the console.

Whether you want to play your favourite games, stream movies and music from Zune, Xbox 360 brings the best family-friendly entertainment straight to your living room.

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For consumer media enquiries, please contact:

Baz Singh / 020 3047 4024 / balraj_singh@jcpr.com

Nik Thakkar / 020 3047 4087 / nik_thakkar@jcpr.com

For specialist media enquiries, please contact:

Dominic Carey / 01189 095334 / v-docare@microsoft.com

About Xbox 360

Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 has a portfolio of more than 300 games in nearly 40 countries. More information can be found online at http://www.xbox.com/en-GB.

About Xbox LIVE

Xbox LIVE connects more than 23 million members across 26 countries to each other and the entertainment they love. Home of more entertainment from one remote than can be found from any device connected to the television, Xbox LIVE is also a unified online social network bringing friends together, no matter where they are— in the living room or across the world. More information and Xbox LIVE membership can be found online at http://www.xbox.com/en-GB/live/bestoflive/connectnow.htm.

About Microsoft

Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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