Newsgame Offers Wry Commentary on Horse Meat Scandal

Press Release:

BRISTOL, UK MARCH 4th, 2013: The creators of Endgame:Syria have turned their development attention to the ongoing horse-meat scandal in their latest release.   In ' Cow Crusher' the player runs their own meat processing plant and must ensure that its output is 100% beef, in an irreverent comment on the speed and mechanisation of our food  production process.

Players need to hit the right button to squish the animal into the right meat product and keep the quality high; while making sure they don't process any horses in the works.  Cow Crusher is the latest game by  GameTheNews.net with the development  taking around 3 days to create it's newest newsgame.

GameTheNews's design and production director Tomas Rawlings commented, “Cow Crusher is part of an ongoing experiment into how games can play a role in news and current affairs and this time we've opted for a more fun approach to the topic.”  The game is out now  to play for free online as HTML5 and for  Android devices via Google Play.

GameTheNews became a global talking-point following the release of 'Endgame:Syria' a game covering the ongoing war.  The developer says they are still “in process” with an Apple version of  Endgame:Syria and also have another serious title in production themed around the War on Drugs in Mexico.

Notes for Editors:

Screenshots of the game for use in any article can be found at:  http://bit.ly/c0wcrushart

About:

GameTheNews is a project by digital development and consultancy studio Auroch Digital, based in Bristol, UK.  The project is exploring how games can be developed from news stories. They have produced a number of games before this one on a variety of topics such as the US elections and solar power. The existing GameTheNews games can be found on Wired and the Huffington Post –  see here for more information

GameTheNews became a global talking point after the release of Endgame:Syria.  The newsgame exploring the war in Syria was rejected by Apple eliciting huge interest in both the game itself and the concept of games as news –  see here for more information 

 


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