Nexon America announced a record-breaking month of growth throughout its portfolio of games in July, and posted a huge 35 percent increase in revenues when compared to the same time last year.
Leading the way for Nexon America’s growth is its blockbuster hit MapleStory, a massively multiplayer online role playing game. MapleStory set a new record in July, with more than 70,000 max concurrent users. This marks continued growth for the North American service, which has more than six million registered users and is part of MapleStory’s 92 million total worldwide.
While most of the video games industry has been mired with losses this year– the NPD Group reported industry revenues dropped 29 percent for July compared to July of 2008, Nexon America has been aggressively marketing its products with a positive result.
“The economy has been tough on great deal of the games industry, but we fought hard to retain our customers and to bring in as many new players as possible,” said Min Kim, Nexon America’s vice president of marketing.“We’re heavily investing on all fronts -- in our games, our publishing platform, aggressive marketing efforts as well as customer service. The best news for Nexon America is that our success isn’t just reflected in registered users, but in actual, dramatic revenue growth.”
In July, Nexon America conducted a marketing campaign for its fantasy MMOG, Mabinogi, with advertising across the internet. Nexon America also ran a major television campaign for MapleStory and included commercials before blockbuster movies in theaters during July. A campaign for its popular first-person shooter, Combat Arms, is currently underway.
Also, during the last week of July, Nexon America added major content updates to MapleStory, Mabinogi and Combat Arms, and plans to launch Dungeon Fighter Online later this year. Nexon also announced its plans for Penny Arcade Expo (PAX), which will mark the company’s first major involvement in a consumer trade show. Nexon will continue to lead the way in the free-to-play gaming market in the coming months with an aggressive rebranding initiative called BlockParty, which will unite Nexon America’s games and players together in a way never before achieved in the North American market.
“We are serious about making Nexon the top brand in online gaming, and we are not backing on down our efforts to deliver more content to our customers or aggressively work to attract new players,” said Kim.“We pioneered the free-to-play business model when we brought MapleStory to North America in 2005. With the slew of new games we have planned and the BlockParty initiative, which will bring players together like never before, we will continue to be the leader in this market for years to come.”
About Nexon America Inc.
Nexon America Inc. is the North American publishing arm of Nexon Group, a pioneer of interactive entertainment software and the world's leader in massively multiplayer online games. Based in Los Angeles, Nexon America was founded in 2005 to bring the best of online entertainment to the North American audience. The company's growing library of titles includes the world famous franchise MapleStory, the new fantasy life of Mabinogi, the fast-paced, first-person shooter Combat Arms and the soon to be released action-adventure game, Dungeon Fighter Online. The foundation of all Nexon America titles is the Item Selling business model, in which users access the full game for free and can later opt to pay for game enhancements.