NEXT GEN CONSOLE FOOTBALL GAME ENGINE ARRIVES FOR EA SPORTS FIFA 11 PC

Guildford, UK– 8th July, 2010– Electronic Arts Inc. (NASDAQ: ERTS) announced today that the football engine that drives the award-winning EA SPORTS TM FIFA gameplay on the PlayStation ® 3 computer entertainment system and Xbox 360 ® videogame and entertainment system has arrived for FIFA 11 PC. Two years in development, the console game engine has been optimised for PC, delivering next generation console-quality gameplay, game modes and visuals to FIFA 11 PC.

“The EA SPORTS FIFA franchise is committed to investing and innovating for PC and this is a watershed moment,” said Executive Producer Kaz Makita.“We are delivering to FIFA 11 PC the high quality gameplay, innovative game modes and stunning graphics that have made FIFA the highest rated sports game on the PlayStation3 and Xbox 360 and winner of over 50 sports game of the year awards.”

The physics-based, data-driven technology behind the EA SPORTS football engine has been optimised for PC to deliver true freedom on the pitch with individuality of player control and movement, sophisticated ball touches, and physical interaction between players. FIFA 11 PC will feature the market-leading true 360° dribbling system that gives players precise control of the ball and next generation animation technology that delivers Skilled Dribbling, enabling skilled dribblers to face defenders and use highly responsive lateral dribbling to skip past them. Plus, Physical Play has been improved using collision sharing, creating a varied, less predictable, and extended fight for possession between players.

FIFA 11 PC features and game modes will be revealed in the coming weeks and months. Visit WWW.FIFA.EASPORTS.COM for more information. Screenshots are available at www.easports.co.uk/press.

FIFA 11 will be available in stores Oct. 1 across Europe and Asia for the PlayStation ® 3, Xbox 360 ® , Wii TM , PC, PlayStation ® 2 computer entertainment system, Nintendo DS TM , PSP ® (PlayStation ® Portable) system and mobile. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C. The game has not yet been rated.

EA SPORTS TM is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA, NHL ® hockey, NBA ELITE basketball, NCAA ® Football, Fight Night boxing, EA SPORTS MMA, Tiger Woods PGA TOUR ® golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.co.uk to connect, share and compete.

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About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS TM , EA TM , EA Mobile TM and POGO TM . In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.easports.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.easports.co.uk/press.

EA, EA SPORTS, EA Mobile, Pogo and EA SPORTS Active are trademarks of Electronic Arts Inc. Official FIFA licensed product '© The FIFA brand OLP logo is a copyright and trademark of FIFA. All rights reserved.' Manufactured under licenese by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Microsoft, Xbox, and Xbox 360 are registered trademarks of the Microsoft group of companies.“PlayStation” and PSP are registered trademarks of Sony Computer Entertainment Inc. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.


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