Tandem Events today announced that Ben Cousins, general manager of ngmoco Sweden and Free to Play pioneer, will give the opening keynote talk at the inaugural F2P Summit to take place at RichMix in Shoreditch on 28 March 2012.

Widely regarded as a leading authority on freemium game development and operation, Cousins’ presentation – Free to Play: Past, Present & Future - will examine the F2P business model as it was in 2005 and how it was perceived then; comparing it with who the biggest players are today, current monetisation techniques and attitudes and finally trends for the future and where he thinks we’ll be in 2020.

Since its foundation in July 2008, there have been 81 million installs of games using ngmoco’s Plus+ platform, and there are currently 13.5 million active Plus+ users, who have 55 million friend connections. The Plus+ network hosts around 60 million gameplay minutes per day of ngmoco owned games.

Other sessions confirmed so far include:

Long Face, Long Tail. My Horse and its Time on the App Store

Struan Robertson, Product Director, NaturalMotion Games

Robertson will highlight the ways in which teams need to build not only the right mechanics for their game pre-launch but also the right support strategy post-launch.

Broader Audiences in Games; They Are There, How Do You Get to Them?

Phil White, VP of 8Realms, Jagex

White will look at and how the game experience, features and monetisation are used to access and appeal to a broad range of audiences.

10 Ten Tips for Successfully Using Data To Improve Online Game Revenue & Player Satisfaction

Chris Wright, Co-founder, GamesAnalytics

Data experts GamesAnalytics share ten tips that online developers and publishers need to follow to achieve successful results from data-mining and analytics.

Delegates can purchase passes for the F2P Summit at the discounted rate of £195 before 14 March at:

Notes to editors:

Ben Cousins bio: Ben is the General Manager of ngmoco Sweden, where he leads a team developing freemium mobile games aimed at core console and PC gamers. Prior to joining ngmoco, Ben was General Manager of Easy, an EA studio overseeing a portfolio of free-to-play PC games including the groundbreaking BATTLEFIELD HEROES. Mirroring the industry's transition into direct-to-consumer distribution models, Ben has been working exclusively on digitally delivered games since 2005 and he is widely regarded as one of the western-world's leading authorities on freemium game development and operation. Ben started his games industry career as a QA tester in 1999.

About F2P-Summit

The F2P-Summit is a new one day conference and networking event taking place at RichMix in Shoreditch, London on Wednesday 28 March 2012. The F2P Summit is a unique event that explores all aspects of F2P and freemium from the developer’s point of view. There will be 8 sessions, 2 keynote presentations, a networking lunch and drinks in the bar afterwards. Passes cost £195 before 14 March 2012.

About Tandem Events

Tandem Events has over 25 years of experience in organising market-leading exhibitions, conferences and events across a number of industry sectors, including Develop in Liverpool, Evolve in London, Develop in Brighton, Evolve in Brighton, GAMES:EDU, Games Marketing Forum and Games Grads.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at