New York, 7 February 2013 - Nickelodeon and Activision Publishing, Inc., a
wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) today
announced a worldwide, multi-year deal to develop and publish video games
inspired by the new CG-animated series Teenage Mutant Ninja Turtles. Under
the new agreement, Activision has the global rights to produce interactive
games based on the Teenage Mutant Ninja Turtles property.
"Activision is a leader in the gaming industry and we are honored to have
them as the global video game partner for our new hit series Teenage Mutant
Ninja Turtles," said Sherice Torres, Senior Vice President of Entertainment
Products, Nickelodeon Consumer Products. "We are confident that these
upcoming games will take gamers through interactive environments and
action-packed adventures that truly capture the essence, tone and exciting
elements of the Turtles.
"The fans of Teenage Mutant Ninja Turtles are unique in that they span
generations and are very passionate," said Kurt Niederloh, Vice President,
Activision Publishing Minneapolis, Inc. "We respect this passion and look
forward to working with Nickelodeon to create games that embody the spirit
of the property."
Nickelodeon's Teenage Mutant Ninja Turtles premiered in the UK and Ireland
on 1st October, 2012. Funnier and with more ninjutsu than ever before,
Teenage Mutant Ninja Turtles explores the companionship of four teenage
brothers learning to rely on themselves and one another as they unravel the
mystery of their existence and grow to become the heroes in a half-shell
that they are destined to be. The premiere episode was executive produced by
Ciro Nieli, Joshua Sternin & J.R. Ventimilia and Peter Hastings. The series
airs regularly on Nickelodeon with new episodes premiering Saturdays at
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books, and feature films. Nickelodeon's U.S.
television network is seen in almost 100 million households and has been the
number-one-rated basic cable network for 18 consecutive years. Nickelodeon
and all related titles, characters and logos are trademarks of Viacom Inc.
(NASDAQ: VIA, VIAB).
About Nickelodeon UK
Nickelodeon is the number one commercial kids TV network in the UK. Launched
in 1993, it comprises seven dedicated entertainment channels for kids aged
4-15: Nickelodeon, Nickelodeon HD, Nick +1, Nicktoons, Nick Jr., Nick Jr. +1
and Nick Jr. 2. The Nickelodeon network now reaches more than 10 million
viewers a month and is available in 14 million cable and satellite homes.
The company has built a diverse multi-platform business by putting kids
first in everything it does and includes critically-acclaimed and
hugely-popular television programming from the UK and around the world, plus
consumer products, online, events, recreation and feature films.
Nickelodeon is on Sky 604, Virgin 712, through BT Vision and TalkTalk
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia, South Korea, China and the region of Taiwan. More
information about Activision and its products can be found on the company's
Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Activision Publishing's expectations, plans,
intentions or strategies regarding the future, including statements about
the expected release date are forward-looking statements that are not facts
and involve a number of risks and uncertainties. Factors that could cause
Activision Publishing's actual future results to differ materially from
those expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard's most recent annual report on
Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately
prove to be incorrect. These statements are not guarantees of the future
performance of Activision Publishing or Activision Blizzard and are subject
to risks, uncertainties and other factors, some of which are beyond its
control and may cause actual results to differ materially from current