Nickelodeon’s Animated All-Stars Take On Baseball’s Best as 2K Play’s Nicktoons MLB Comes to Video Games This

New York, NY– May 3, 2011 The epic showdown that fans of America’s favorite pastime have been clamoring for is on! 2K Play, Nickelodeon and Major League Baseball® Properties today announced Nicktoons MLB for the Xbox 360® video game and entertainment system from Microsoft featuring support for Kinect™ for Xbox 360®, Wii™ system, and Nintendo DS™.  For the first time, an all-star roster from Nickelodeon’s Nicktoons series will take on players from all 30 MLB teams, delivering not only an unforgettable baseball gaming experience, but also the first to fully take advantage of Kinect for Xbox 360.

Nicktoons MLB will feature a dugout full of Nicktoons characters, including SpongeBob SquarePants, ZIM, Dudley Puppy, Fanboy, Chum Chum, and Ren and Stimpy, along with players from all 30 MLB teams, including Matt Holliday (St. Louis Cardinals), Andre Ethier (Los Angeles Dodgers), Miguel Cabrera (Detroit Tigers), Jason Heyward (Atlanta Braves), Cliff Lee (Philadelphia Phillies), and Robinson Cano (New York Yankees). Custom created digital ballparks will add new meaning to“home field advantage” and range from the famed Fenway Park to the frigid Frosty Freeze Field.

“The Nicktoons are an animated bunch and it’s no secret they have been petitioning our office to facilitate this unprecedented match up,” said Steve Lux, Vice President for business development of 2K Play.“Whether an extraterrestrial from Planet Irk, superheroes who wear underwear on the outside of their costumes, or a secret agent dog, time will tell if these heavy hitters have the grit to play in the big leagues.”

“Our Nicktoons stars are taking the field and plan to‘go yard’ against the best players in Major League Baseball,” said Shaan Kandawalla, Vice President of Digital Retail Games for Nickelodeon/MTVN Kids and Family Group. “ Nicktoons MLB will introduce a whole new rivalry on the baseball diamond and mark the first time our popular animated characters and MLB’s players will be featured in the same game.”

The excitement leading up to the summer launch of Nicktoons MLB will be supported with social media and special events in Major League ballparks throughout the country. The games are not yet rated andare under development by High Voltage Software for consoles and Black Lantern Studios for Nintendo DS.  Stay tuned for updates on this extraordinary showdown by visiting 2K Play on Facebook ( facebook.com/2kplay) and Twitter ( twitter.com/2KPlay). For Nicktoons MLB assets please visit the press site at: ( http://bhimpact.gamespress.com/client_page.asp?i=189).

2K Play is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™, Nintendo DS™, iPhone®, iPod® touch and iPad™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Nickelodeon Consumer Products

Nickelodeon Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 32 nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does.  The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. ; Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About Major League Baseball

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc., and MLB Advanced Media, L.P., respectively.  All rights reserved.  Visit MLB.com.©MLBPA– Official Licensee, Major League Baseball Players Association.  Visit the Players Choice on the web at www.MLBPlayers.com.

Kinect, Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

Wii and Nintendo DS are trademarks of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

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The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Transition Report on Form 10-KT for the five month transition period ended March 31, 2010, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise. 


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