25th June 2007– Known for her starring roles in films as varied as The Hours and Moulin Rouge, Oscar winning actress Nicole Kidman will demonstrate it’s her brain as much as her beauty that matters when she appears in the pan–European campaign for Nintendo’s Brain Training series.
Nicole will be seen across print and television in Europe keeping her brain in shape as part of a 60 day brain exercise programme for More Brain Training from Dr Kawashima: How Old Is Your Brain? which launches across Europe on the Nintendo DS on 29th June. Fans won’t have long to wait long to see her Nintendo debut - the esteemed actress will first be seen tonight on ITV1 at 19.45.
Ms. Kidman comments:“I love the concept that Nintendo is reaching out to new audiences with their self improvement products like Brain Training. Most importantly, I’ve quickly found that training my brain is a great way to keep my mind feeling young.”
Nicole joins over 10 million people who have made Brain Training part of their lives. Ms Kidman was chosen by Nintendo because of her universal appeal to mainstream audiences of all ages and backgrounds, as well as her reputation for being intelligent, entertaining and genuine. Her personality and ability to combine the world of film with a family centric home lifestyle was felt to be a strong fit with the Nintendo DS, which prides itself in creating entertainment and experiences that enrich people’s lives– no matter what their age or previous gaming experience is.
In the adverts, fans will see Nicole as they’ve never seen her before. We see Nicole in a home setting, relaxing and training her brain. She is seen speaking into the Nintendo DS to complete the exercises and memorising numbers.
Nintendo feel that working with the award winning actress as the personality of this campaign reflects a long-term pioneering philosophy from Nintendo. The aim of this philosophy is to broaden the gaming audience with software that isn’t just fun but also enriches your life, whether training your brain or practicing language skills. The software is relevant and accessible for everyone from the age of 9 to 99.
More Brain Training from Dr Kawashima: How Old Is Your Brain? is the latest in a series of titles from Nintendo DS called Touch! Generations. Touch! Generations is a unique range of software designed to be enjoyed by everybody, even if they’ve never played a game before. These titles, like that played by Nicole Kidman, are disrupting the video games world and changing the perceptions of millions worldwide who previously thought gaming was just for 16-24 year old males.
Dawn Paine, Marketing Director of Nintendo UK comments“The Brain Training phenomenon is sweeping the globe, enjoyed by over 10 million people from grandparents to Oscar winning actors. We believe that Nicole Kidman’s leading role in the campaign and the revelation of her DS Brain Age will surprise and excite people all over Europe.”
More Brain Training from Dr Kawashima: How Old Is Your Brain? launches across Europe on 29th June 2007 at the estimated retail price of around£19.99.
For images and further information please contact the Nintendo press office on 020 7307 3103
The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™ systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 409 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®. As a wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo’s operations in Europe.
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