Last year proved fruitful for NIKITA ONLINE — one of the leading Russian online games publishers launched seven new titles of different types including browser-based, social and client MMORPG projects. Thus the considerable increase in the size of the company‘s audience came as a result of the effective business strategy employed by the leadership team.
In order to collect the most reliable data on the audience size only unique accounts were calculated. It means that any single gamer who plays several NIKITA ONLINE’s titles at once was counted as one user. Each user is registered on the GameXP entertainment web-portal ( http://www.gamexp.ru/) which showcases all the games published by NIKITA ONLINE.
“Breaching the psychological threshold of 10 000 000-strong audience means that today our games are played by every fifth active internet user in Russia,” states NIKITA ONLINE’s CEO Stepan Zotov. “Actually this number could be even more impressive were another several millions installations of our games on social networks taken into consideration.”
To celebrate the milestone NIKITA ONLINE launched a unique project, the GameXP face gallery ( http://10m.gamexp.ru/). Every single user received once in a lifetime opportunity to leave his or her personal footprint in the Russian online games history by simply putting a userpic and a message for gamers of the future on the page. Gamers’ avatars are gathered in a vast patchwork making it hard to distinguish the individual pictures. But everyone has got an opportunity to enlarge their “footprints” by actively playing NIKITA ONLINE’s games.
The celebration will continue with a ten-day period of lotteries, gift-giving, unique virtual items sales and special in-game events in the company’s projects.
NIKITA ONLINE was founded in 1991 and became the first game company in Russia. It has two offices — in Moscow and Rostov-on-Don. Currently NIKITA ONLINE operates in Russia, CIS and the Baltic states with 20 titles: 4Story, Asda Story 2, Divine Souls, Dragon Knight, Avatarika, Karos Online, King of Kings 3, Rappelz, World of Dragons Sphere, Sphere: Reborn, Sphere 2: Arena and browser-based I, the Feudal Lord, WebRacing, Lost Magic, Tako Online, FUBAR, The Panic Room: Outrage, Nadirim and The Kingdom. The company has developed more than 100 titles and localized more than 50. Today there are more than 10 million unique users registered in NIKITA ONLINE’s projects. For more information, please, head to www.nikitaonline.ru.
GameXP ( www.gamexp.ru) is an entertainment web-portal which unites more than 10 million users offering them the dozens of free-to-play online games along with the wide array of user-friendly services and diverse content provided by both professional journalists and gamers themselves. The portal embodies the social network with well-developed recommendation functionality which allows the users to easily learn of their friends’ preferences as well as share the information of their own tastes. In 2013 the Gameland magazine awarded GameXP with ‘The trendiest online games web-portal’ title.
Sergey Kolesov, Corporate Communications Director
+7 (495) 788 7936
Pavel Elchenko, Public Relations Manager
+7 (495) 788-7936