NINTENDO 3DS PRESENTS ANOTHER DIMENSION

1-18 JUNE 2012: FIELD TRIPS BY BILL ODDIE, THE SATURDAYS AND MORE

6-8 JULY 2012: INSTALLATION BY GRAHAM HUDSON

Nintendo UK is excited to announce ANOTHER DIMENSION, a series of special events and an interactive gallery exhibition, to celebrate the Europe-wide 3D photography competition that is currently underway.

Taking place in June will be a series of intimate photography field trips hosted by a range of high profile names, including one of Britain’s best-loved nature enthusiasts, Bill Oddie, and members of The Saturdays. Work created during these unique trips will then be exhibited alongside the best 3D photography work from the competition, within a special pop-up installation created by acclaimed artist Graham Hudson.

Taking in themes of People, Places, Animals, Augmented Reality and Objects, members of the public will be invited to take part in memorable and inspiring experiences, led by some of the UK’s best known and engaging personalities. Together with the opportunity to visit interesting places on a unique day out, they will also learn how to take 3D photographs using Nintendo 3DS consoles, to create a series of fun and eye-catching images, which will be entered into the 3D competition. Each field trip will also be attended by a member of the Royal Photographic Society who will be on hand to teach people about how to take high quality 3D photographs on their Nintendo 3DS. A unique opportunity to be taken on an intimate, visual adventure by a host of high profile names, the ANOTHER DIMENSION field trips are free and open to the public, and will be filled on first-come, first served basis, by signing up to photocomp@nintendo.co.uk . Confirmed field trips include:

1 JUNE : DRESS UP WITH THE SATURDAYS ( secret location)

13 JUNE: WALK WITH DINOSAURS WITH RICK EDWARDS ( Bristol Zoo)

14 JUNE: STREET ART WALK WITH PURE EVIL ( East London)

15 JUNE: A TRIP TO THE ZOO WITH BILL ODDIE ( Battersea Park Zoo, London)

The best of the photographs created during the field trips will also be featured as part of a giant installation at The Loading Bay Gallery, The Old Truman Brewery, Dray Walk off Brick Lane, E1 6QL from 6 - 8 July.

The exhibition will be created by the award-winning artist Graham Hudson, who will build a large-scale architectural sculpture created from scaffolding, to house the 3D images. Having exhibited at London’s Zabludowicz Collection, Auto Italia, Saatchi Gallery, Seventeen Gallery and a host of international gallery spaces, as well as being featured at the Frieze Sculpture Park in 2009, and creating commissions for Comme des Garcons, Hudson was also shortlisted for W Hotels’ Designers of the Future Award at DesignMiami in 2010.

The Nintendo 3DS Photography Competition has been launched in association with National Geographic Kids, famed for its exceptional wildlife photography, and the world’s oldest national photographic society, The Royal Photographic Society (RPS).

Competition entries are split into six dedicated categories, so no matter what you love to shoot, there’s a theme to suit you. The categories include: Animals, People, Places, Objects, Plants and Augmented Reality, which fully utilises the Augmented Reality features of the Nintendo 3DS system. The photo entries will be judged by an expert panel, including Tim Herbert, features editor of National Geographic Kids magazine, and Dr Michael Pritchard, Director General at the RPS.  The most promising photographer will win the top prize of a trip for two to Paris and a photography masterclass, while lucky runners-up will be awarded Nintendo goodies in recognition of their skill.

Notes to Editors:

Media Contact

For further press information, interviews and images, please contact Stephanie Knox at Margaret_ on 020 7923 2861 / steph@margaretlondon.com

For further information on Nintendo, please contact Emily Woolliscroft, Nintendo UK Press Office on 01753 483735/ Emily.Woolliscroft@nintendo.co.uk

ANOTHER DIMENSION Field trips

All Nintendo 3DS Photography field trips are free to attend, but places are limited and will be allocated in advance on a first-come, first-served basis.

To apply for places, people should email photocomp@nintendo.co.uk with their contact details and the field trip they are interested in attending. Successful applicants will be notified, with further details of the activities.  Applicants must be over 18 or accompanied by an adult to attend.

ANOTHER DIMENSION Nintendo 3DS Photography Installation by Graham Hudson

The Nintendo 3DS Photography Installation will be created by artist Graham Hudson, and will be exhibited at The Loading Bay Gallery from 6-8 July.

ANOTHER DIMENSION

The Loading Bay Gallery

The Old Truman Brewery

Dray Walk off Brick Lane

London, E1 6QL

ANOTHER DIMENSION Installation Opening Times:

Friday 6 July, 10am - 6pm

Saturday 7 July, 10am - 6pm

Sunday 8 July, 10am – 6pm

An invite only press and VIP private view for the gallery installation will take place from 6-9pm on Thursday 5 July.

3D Photography Competition

Entering the Nintendo 3DS photography competition couldn’t be simpler. Take a 3D photo in-line with one of the six themes, using the in-built cameras on the Nintendo 3DS system. Once you have captured your masterpiece, upload it to the dedicated competition website www.nintendo.co.uk/3dphotocontest between 2nd April 2012 and 17th June 2012 via the browser on the Nintendo 3DS. Although you must submit your entry via the Nintendo 3DS you may also visit the dedicated competition website via your PC or tablet device to view galleries of all the images submitted from across Europe. Each photo uploaded to the website will have its own dedicated QR Code and, by reading these QR Codes on the Nintendo 3DS system, users will be able to view their favourite images in 3D.

Recent research from Nintendo found that 60% of Nintendo 3DS owners take more than 100 photos a year* and 13% take as many as 1,000, which equates to three a day*. So say “cheese” and get capturing using the in-built cameras on the Nintendo 3DS system today!

The Nintendo 3DS features two outer-facing and one inner-facing camera, allowing you to take both 2D and 3D photos, and record up to 10 minutes of 3D video footage. Photos taken using the Nintendo 3DS cameras can be customised by adding fun and creative filters and effects.  You can even draw on your photos using the Nintendo 3DS stylus to give them that personal touch.

To be in with a chance of being crowned the UK’s best photographer by the expert panel, check www.nintendo.co.uk/3dphotocontest for details on entry requirements and the full terms and conditions of entry. If you think you’ve got what it takes to take an award-winning 3D photo, then head out with your Nintendo 3DS today and get snapping!

Keep up to date with all the official Nintendo announcements and exclusive new game information by following the official Nintendo UK Twitter feed @NintendoUK

About Nintendo 3DS

Nintendo 3DS offers Parental Controls so that parents can control the level of 3D their children can view on the Nintendo 3DS as well as the content they can access. Nintendo 3DS also features a 3D depth slider, which lets players turn off or adjust the level of 3D they want on the 3D Screen; two built-in screens for different functionality; a Circle Pad, which provides a full 360 degrees of direction; a built-in motion sensor and gyro sensor. It is equipped with three cameras (two of which are facing outwards to allow the taking of 3D pictures and 3D video), houses a 2GB SD Memory Card and is compatible with AR Cards which come packaged with Nintendo 3DS. Nintendo 3DS is also backwards compatible with all existing Nintendo DS games, which can be played in 2D on your Nintendo 3DS system.

About Nintendo:

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.9 billion video games and more than 620 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi™ and Nintendo DSi™ XL, as well as the Game Boy™, Game Boy Advance™, Super NES™, Nintendo® 64 and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™.  A wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.

   


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